Non-Studying Route

1. Affiliate Professional

The CIM Affiliate Professional membership is open to professionals who are actively engaged in or considering a career in marketing, or have an active interest in marketing. Evidence of qualifications or experience is not required. Based on the applicant's academic / vocational qualifications and marketing management experience, an upgrade to higher membership grades may be offered.

2. Associate Member (ACIM)

You may be eligible to become an Associate Member (ACIM) if you have either of the following academic qualifications:

  • CIM Professional Postgraduate Diploma or university degree majoring in marketing
  • Equivalent level diploma majoring in marketing
  • Equivalent level marketing professional body examination or another academic award in a relevant discipline

3. Member (MCIM)

You may be eligible to become a Member (MCIM) if you have either of the following academic qualifications:

  • CIM Professional Postgraduate Diploma or university degree majoring in marketing
  • Equivalent academic award majoring in marketing

And Practical Experience:

  • Minimum of 3 years' experience in marketing (whether in practice or teaching) including 1 year in a management role
  • You must be employed in a marketing-related role at the time of you application

Senior Management Entry (SME) Scheme

If you have considerable marketing experience at a senior marketing level or consultancy, and at the time of application are holding an appointment at or near board level, but hold no formal academic marketing qualifications, you may apply for membership under th SME scheme.

Under this scheme, applicants must establish that they meet the following entry criteria:

  • Must have a strong marketing background (10 years)
  • Have held a Senior Marketing Management or Senior Consultancty position for no less than 5 years
  • Currently hold a position near to or at board level, and are responsible for planning and implementing marketing programmes


4. Fellow (FCIM)

You may be elected to Fellowship (FCIM) after a period of membership, or upon entry to The Institute provided you meet Member (MCIM) criteria.

To be eligble for FCIM in both cases, you will need a strong marketing background (15 years), and must have held a role such as Chief Executive, Executive Director, Senior Marketing, Executive, Professor of Marketing, Senior Academic or Senior Marketing Consultant for a minimum period of five years.

5. Chartered Marketer

Chartered Marketer status is the mark of an up to date, experienced and qualified marketing professional. To become a Chartered Marketer you must satisfy the following criteria:

> Be a full Member (MCIM) or Fellow (FCIM)
> Complete 2 consecutive years of Continuing Professional Development (CPD)

For additional Chartered Marketer information such as additional subscription fees, entry criteria and general information, please click: www.cimhk.org.hk.