A. Upcoming Events in September/October

B. August Activities

1. Monthly Social Gathering

2. HKICT Awards Press Briefing Session

Press Briefing Session for the Award for Digital Media Marketing Campaign was held on August 2, 2007 (Thursday). Ken Fong, Vice Chairman of Hong Kong Wireless Technology Industry Association Ltd., and Alyson Mar, Vice President of CIM HK, met the press to introduce the new category and promote it to the public. The HKICT Awards were supported by Office of the Government Chief Information Officer, the government of HKSAR and CIM HK was one of the co-organisers in the Best Ubiquitous Networking Award. Submission was closed on August 23, 2007.

For details of the awards, please visit http://mobile.hkwdc.org/ict2007/09_eng.html.

3. Information Session - CIM/HKU SPACE Joint Award Programmes

CIM HK participated in the Information Sessions for CIM/HKU SPACE Joint Award programmes on August 9, 2007 (Thursday). Brief introduction and membership benefits of CIM were introduced to those students who were interested to apply for the joint award programmes at each level. The joint award programmes were launched since 2001.

4. Information Session - MSc in Marketing of Napier University

CIM HK was invited to give a brief introduction of CIM to those students who were interested to apply for the MSc in Marketing programme. The session was hosted by HKU SPACE on August 14, 2007 (Tuesday).

5. Fellow's Dinner

		Laurie Young, a Fellow of The Chartered Institute of Marketing and a renowned international specialist in the marketing and selling of services, dispelled the misconception surrounding this often costly and hard-to-measure method at the CIM HK Fellow's Dinner at the Regal Ballroom of the Regal Hong Kong Hotel on August 23, 2007. In his presentation, titled "Throwing Money Away?", Laurie reinforced the significance of word of mouth and relationship marketing, while emphasising on the intangible value of a company's brand. He also introduced the concept of thought leadership as a priceless marketing tool. These strategies maximise the effectiveness of marketing budgets, helping marketers not to throw any money away. Laurie also shared his personal experience and knowledge in the professional services marketing industry. The event attracted more than 60 participants, who were impressed by Laurie's enthusiastic, entertaining and insightful presentation.

C. Monthly Featured Article

"No Way Cowboys, I Know What I Am Doing" by Herrick Wong, DipM, FCIM, Chartered Marketer, Vice Chairman and Hon. Treasurer of CIM HK

Please click here for full article.

D. HKMA/TVB Awards for Marketing Excellence 2007

For the third consecutive year, The Chartered Institute of Marketing, Hong Kong sponsored of the most prestigious CIM Marketer of the Year Award. It is one of the individual awards offered by the HKMA/TVB Awards for Marketing Excellence to recognize the distinguished achievements of a professional in its annual event.

The Board of Examiners has selected six outstanding campaigns for the Final Judging and the award seminar was held on September 4, 2007 (Tuesday); and the presentation dinner will be held on October 3, 2007 (Wednesday).

Please click here for details.

E. Chartered Marketers Night 2007

The new CPD Record Card for Year 07/08 has been available online; please click here for more details of the event.

The Chartered Marketers Night 2007 will be held on November 22, 2007 (Thursday) at Regal Ballroom, Regal Hong Kong. Certificates for the newly qualified Chartered Marketers will be presented at the ceremony. This year marks the 10th year of the Chartered Marketership, a new certificate will also be issued to all current Chartered Marketers. You are most encouraged to participate in this big event and more details will be released soon. Please keep your eyes on our CIM HK website.

Date : September 5, 2007

Back