The Chartered Institute of Marketing

The March Social Gathering at Conrad was held on March 7, 2007 Wednesday. Mr Wilson Wong, Advertising Director of Hong Kong Economic Times shared his valuable experience in working with the media with audience. Participants learnt about how to identify and satisfy customer needs leading to product differentiation and enhance competitive differentiation by improving service levels.

Monthly Social Gathering is held on the first Wednesday of each month at Lobby Lounge, Conrad Hotel from 6:30p.m. to 8:30p.m. The April gathering will be held on April 4, 2007. Please click here for more details.

The 5th CIM Marketing Symposium was successfully held on March 17, 2007 Saturday at Wei Hing Theatre, City University of Hong Kong under the theme of "Market Leaders' Strategies". The symposium was well-received by nearly 750 attendees attending both sessions. Six prominent speakers were invited to share their experiences with audience on how they sustained their market leaders' positions in this fiercely competitive environment. Participants comprised of CIM members, marketing professionals and marketing students from various tertiary institutions.

All speakers were very inspiring. Audience participated in a lively Q&A Session conducted by the facilitators. The response to the Symposium was excellent. CIM members could claim 6 CPD hours (Category 7) for attending both sessions of the symposium.

An evening seminar on "Tap into the Power of Mobile Marketing - REACH, RELEVANCE, AND RESULTS" was held on March 29, 2007 Thursday. The speaker was Mr. Ken Fong, CEO & Co-founder of Synergy Pacific (Holding) Ltd. Mr. Fong discussed the challenges and opportunities that Mobile Marketing brought to the companies. Participants could claim 2 CPD hours (Category 10) for attending this seminar.

Photo caption (left to right): Mr. Paul Gostick, Chairman, Ms. Alyson Mar, member of International Board of Trustees, the Rt. Hon. the Lord Michael Heseltine CH, President, attended the AGM at Moor Hall, CIM Headquarters, in January 2007. Rod Wilkes was announced as the new Chief Executive of the Institute at the AGM.

A Career Talk was delivered by Dr. Choi Wing Leung (Hon. Secretary and Chairman of Communication Committee, CIM HK) and Dr. Pamela Kwok (Chairman of Major Events Committee, CIM HK) to marketing students at the Hong Kong Community College (HKCC) of the Hong Kong Polytechnic University on March 1, 2007 Thursday. From time to time CIM HK gives career talks to marketing/business students at various local institutions to help them make an intelligent, informed career choice and pursue the marketing qualifications approved by the Chartered Institute of Marketing. It is an opportunity for the would-be marketers to learn more about CIM and the path to becoming a Chartered Marketer.

CIM HK was invited to participate in the Careers and Education Fair held at The University of Hong Kong, Pokfulam, on March 7, 2007 Wednesday. Representatives from civil service, professional bodies, educational institutions and commercial sector were invited to meet students at the event.

Ms. Alyson Mar, Trustee of The Chartered Institute of Marketing, was invited by the Hong Kong Community College (HKCC) of the Hong Kong Polytechnic University to give a presentation on "Best Practice in Event Marketing" on March 27, 2007. During the presentation, Ms. Mar highlighted some important issues for Event Marketing by using the case studies on "Sincere's Crazy Sale" and "CIM HK 10th Anniversary Celebration".

Ms. Alyson Mar attended Board of Trustees Meeting at Moor Hall in March, 2007. Ms. Mar is the first Chinese lady and Hong Kong member being elected to the Board representing the interests of the Asia Pacific region.

CIM HK participated in the Networking Day at the Lingnan University on March 29, 2007 (Thursday). Information booth was set up and brief introduction of CIM was delivered to students.

As a CIM member, you can register on the CIM UK website and get the authorisation key to enjoy benefits from it.

Access online resources, such as the Knowledge Hub with access to over 3,000 full text business journals and more than 7,000 with abstracts or references, case studies, market reports and profiles of the world's top 10,000 companies.
Network - through the Online Communities/discussion forums - see what other marketers are grappling with on the job and share practical know-how.
Enter for your qualification assessments.
Download sample chapters, make purchases and take advantage of member-only discounts from the online Marketing Shop.
Update your details and manage your email alert services.

For any further enquiry, please do not hesitate to contact us at 2868 1110 or send email to info@cimhk.org.hk.