A. Upcoming Events in June

B. May Activities

1. Monthly Social Gathering

The May Social Gathering at Conrad Hong Kong was held on May 2, 2007 (Wednesday). During the 2-hour gathering, Michael Cheung, Associate Director from Export Operations of TSL Jewellery (Export) Company Ltd. and Executive Director of TSL Jewellery International Ltd., stressed that successful market expansion crucially depended on the exploration of culture and customer behaviour in the specific market. Adaptation to changes in the business plans should be done in order to enhance the company's competitiveness towards different markets with distinct cultures. The winning group members of "CIM Marketing Award" from the Hong Kong College of Technology were invited to join our May gathering and they revealed that they were satisfied with the information received. Please click here for more details. Monthly Social Gathering is held on the first Wednesday of each month at Lobby Lounge, Conrad Hotel from 6:30 p.m. to 8:30 p.m. Our next Social Gathering will be held on June 6, 2007.

2. Andrew Davison from U.K visited CIM HK Office

Andrew Davison, Chairman of CIM UK Regional Chairs, visited CIM HK office on May 12, 2007 (Saturday) and left a written message for CIM HK. On behalf of CIM HK, Alyson Mar, Vice President of CIM HK and Herrick Wong, Vice Chairman of CIM HK gave a warm welcome to Andrew.

3. Information Session - MSc in Marketing of Napier University

CIM HK was invited to participate in the Information session hosted by HKU SPACE on May 18, 2007 (Friday). Brief introduction of CIM was delivered to those students who are interested to apply for the MSc in Marketing programme.

4. Evening Seminar

An evening seminar on "Let’s open the door of Real Estate Industry by Franchising" was held on May 31, 2007 (Thursday). The speaker was Cindy Fung, General Manager of Century 21 Hong Kong Limited. Cindy briefly discussed the current trend of real estate industry. She also explained how to extend new business venture in a short time through franchising. Participants claimed 2 CPD hours (Category 10) for attending this seminar. Please click here for more details.

C. Monthly Featured Article

"Marketing in A Multicultural Environment: Understanding Asian Consumers" by Professor Jikyeong Kang, Professor of Marketing from Manchester Business School, The University of Manchester, U.K.

Please click here for full article.

D. Chartered Marketer Application - CPD Records

Have you accumulated the necessary 35 hours of CPD for this year?

The CPD year 2006/2007 will end on June 30, 2007. All CPD records should be submitted to CIM HK on or before July 31, 2007. Late entries will not be entertained in any case. Please ensure that your records are updated along with all supporting documents.

Only current paid up FCIM and MCIM can apply. Lapsed or suspended members will not be qualified. Therefore, please check if you have paid up your current subscription fee. You need to submit a CPD record for two consecutive years to apply for Chartered Marketer status.

Should you need more information about Chartered Marketer, please visit our website http://www.cimhk.org.hk/cpd_5.html or call the CIM Hong Kong office at 2868 1110. We would be pleased to answer any of your questions regarding the application for Chartered Marketer status.

E. "HKMA/TVB Awards for the Marketing Excellence" Sponsorship - CIM Marketer for the Year Award

Now in its 22nd year, the aim of the HKMA/TVB Awards for Marketing Excellence is to bestow honour and public recognition on individuals and organisations that have, through outstanding marketing programmes, broken barriers and raised the standards of the marketing profession in Hong Kong.

For the third consecutive year, the Chartered Institute of Marketing, Hong Kong sponsored the "CIM Marketer for the Year Award". The Award recipient will be selected amongst the winners of the Distinguished Marketer Awards who have made significant contributions to the marketing development of their companies or clients as well as the business community.

All entrants have to be nominated by their companies which are required to send in the Nomination Form by fax to 2365 1000 on or before June 15, 2007 (Friday). Please click here or visit HKMA website (www.hkma.org.hk/award) for more details.

Date : June 5, 2007

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