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CIM HK – Monthly Newsletter (August 2007 Issue)
A. Upcoming Events in August
| August 1, 2007 | August
Social Gathering - How to Manage Customers Profitably |
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| August 23, 2007 | Fellow's Dinner - Throwing Money Away? |
CPD Hours : 1 (Category
10)
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B. July Activities
1. Monthly Social Gathering
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We are pleased to invite, Jessica Cheng, who has several years of experience in marketing for the motorsport industry, to speak at July Social Gathering held on July 4, 2007. Jessica is currently working as the manager of a Hong Kong race driver - Darryl O'young. In the 2-hour event, Jessica briefly explained the 3 main duties carried out by the manager of a race driver: PR, Marketing, and sponsorship seeking. Our next Social Gathering will be held on August 1, 2007 (Wednesday). Please click here for more details. |
2. Monthly Seminar
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Our
monthly seminar on "Building a Caring Workforce" was held
on July 12, 2007 (Thursday) that was an incredible success especially
because Mak Kwai-sing, Superintendent, Service Standards, Service
Quality Wing (SP SS SQ) of the Hong Kong Police Force, shared with
audience about how a disciplinary force could create more "challenges"
and "opportunities" for their stakeholders through societal
marketing. Recently, Hong Kong Police Force won the Total Caring Award
issued by the Hong Kong Council of Social Service. Please click here
for more details.
The presentation was wonderful and informative. Participants claimed 2 CPD hours under Category 10 for attending this seminar. |
3. Higher Education Expo 2007
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Higher Education Expo 2007 was organised by Job Market (a bi-lingual classified recruitment publication under Sing Tao News Corporation Limited) on July 21 and 22, 2007 (Saturday and Sunday). Samuel Cheng, the Co-opted Regional Board Member of CIM HK, was invited as one of the guest speakers at the seminar on July 22, 2007 (Sunday). Samuel shared his distinctive views on lifelong learning with audience. |
4. CIM HK Fellow's Dinner
CIM HK is going to
organise a dinner at the end of August. The speaker is Laurie Young, who
is Fellow Member of CIM. He worked for Pricewaterhouse Coopers as U.K.
Head of Marketing until he set up his own consultancy company. In 2003,
Laurie, a Trustee of The Chartered Institute of Marketing at that time,
delivered a very impressive talk on "Bringing Professional Services
to Market" at a Fellow's Dinner in Hong Kong. Audience, not only
came from Fellows and Members of the Institute, but practitioners from
many professional services firms, such as legal, accountancy, financial,
medical etc. They all found Laurie's talk very enlightening, informative
and gave them thoughts to re-think about the objectives of their marketing
department. It is a pleasure to have Laurie returning this time to Hong
Kong to deliver a speech on "Throwing Money Away?" at our Fellow's
Dinner which will be held on August 23, 2007 (Thursday) at Regal Hong
Kong Hotel. Participants could claim 1 CPD hours under Category 10 for
attending this event. For more details, please
click here.
C. Monthly Featured Article
"What Has Come with the Transition in China for Marketers?" by Jack Huang, FCIM, Director of China Office, Napier University of Edinburgh, U.K.
Please click here for full article.
D. Hong
Kong ICT Awards 2007 - Award for Digital Media Marketing Campaign supported
by the Hong Kong SAR Government
It is a great pleasure for CIM HK to have been invited to be one of the co-organisers of the Hong Kong ICT Awards 2007: Best Ubiquitous Networking Award. This is the first year that Digital Media Marketing Campaign to be included as one of the categories in the Hong Kong ICT Awards competition.
CIM HK was honoured to participate in this event which is supported by Office of the Government Chief Information Officer, the government of HKSAR. The concept of the competition is to award those companies or agencies who collaborate marketing with IT elements successfully, i.e. advertising, CRM, or other marketing / promotional campaigns that employ the use of internet, mobile or wireless technologies to extend market reach and effectiveness.
Submission period for entries: June 14 - August 23, 2007
For more details, please visit http://mobile.hkwdc.org/ict2007/09_eng.html.
Date : August 1, 2007