Marketing Book Reviews

CIM專業資格 開拓更佳發展空間
A feature article on CIM qualification updates
[Courtesy of JiuJik, Issue 894, published on May 6, 2011]

2011市務研討會 - 商界精英教路掌握潮流市場學
A feature article on Marketing Symposium 2011
[Courtesy of JobMarket, Vol 514, published on April 29, 2011]

"Digital Media Marketing MAKES $EN$E"
A feature article on news ways of marketing on ditial media
By Ken Fong, FCIM, Chartered Marketer
[Courtesy of JobMarket, Vol. 428, published on August 21, 2009]

Date: 17/11/2008
"Change" "Yes we can"
A marketing case study on Barack Obama's US presidential campaign
By Alyson Mar, FCIM, Chartered Marketer