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Established 23 years ago, the HKMA/TVB Awards for Marketing
Excellence give public recognition to individuals and organisations
that have, through outstanding marketing prgorammes, broken
barriers and raised standards of the marketing profession
in Hong Kong.
Each year, six outstanding marketing programmes would be shortlisted
for Final Judging of the Campaign Awards. The six finalists
this year are:
- "The Launch of Coca-Cola zero Hong Kong" by
Coca-Cola China Ltd.
- "Continuous 'One-up' Breakthrough - The Success Story
of Harbour City, the Success Story of You & Me!"
by Harbour City Estates Ltd.
- "Ronald McDonald House Charities: Part of Me, Part
of My Community" by McDonald's Restaurants (HK) Ltd.
- "PCCW Mobile - Building a Brand with Passion Power"
by PCCW Mobile HK Ltd.
- "Cheesy Bits - Release the Child in You" by
Pizza Hut Hong Kong Management Ltd.
- "Manhattan Hill - Magic Happens in West Kowloon"
by Sun Hung Kai Real Estate Agency Ltd.
You will learn first hand from the six dintinguished finalists
of the Campaign Awards on their marketing programmes. They
will describe the rationale behind their marketing prgorammes,
how they conceived their marketing strategies, and how to
use the different elements of marketing to achieve enviable
results.
Click here
to download the leaflet and registration form for the Award
Seminar on September 24, 2008 and the Award Presentation Dinner
on October 2, 2008 (Thursday).
CIM members are reminded to request an attendency certificate
from HKMA at the time of application for CPD accreditation
purposes.
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