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According to industry estimates, the average large organisation
has 8-10 crises a year. Both large and small-scale, such crises
may range from labour / employee issues to activist group
campaigns, to product tampering and quality control issues,
to corporate and service failures, industrial accidents and
natural disasters… and this is just the beginning. Some crises
arrive without warning, while others are a result of months
or years of problems.
Issues or crises are not necessarily a sign of organisational
weakness, but are a reflection of the reality of the world
today. The business environment has changed - companies are
under increasing scrutiny as customers, the media, activists
and the general public demand greater openness and higher
standards of accountability. If not effectively managed, the
consequences of even a minor crisis can have serious impact
on the reputation of an organisation.
At the seminar, Ms. Charlotte Fan, Director of GolinHarris,
a leading global public relations consultancy, will share
with you her knowledge and experience in the following:
- how companies can effectively prepare for and manage
crises
- the keys to survival when a crisis strikes
- how to manage the media and opinion leaders who play
a significant role in shaping public perception during a
crisis
- case studies on how companies have managed specific crises
and issues
About the Speaker
Ms. Charlotte Fan is a director of GolinHarris in Hong Kong,
a leading global public relations consultancy. Charlotte specialises
in corporate communication and has led numerous corporate
positioning, reputation management and issues management programmes,
in addition to developing strategic media activities and executive
coaching. Clients whom she has advised include major international
and local technology and financial companies, locally listed
firms and public utility companies.
Charlotte has counselled clients on a variety of issues and
crises ranging from activist allegations to environmental
issues, food and health-related complaints and community engagement
related to new government regulations. She coaches senior
executives in media training workshops and is a specialist
on issues management.
Charlotte's corporate branding work for Cisco's "Human
Network" programme won a certificate of excellence at
Media Magazine's Asia Pacific Public Relations Award 2007.
Before joining GolinHarris, Charlotte held the position of
public affairs manager for the Australian Embassy in the Philippines.
Seats are allocated on a first-come-first-served basis. For
bookings and enquiries, please contact The Chartered Institute
of Marketing, Hong Kong office:
Tel: 2868-1110
E mail: info@cimhk.org.hk.
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