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November 2008 Seminar
"Best Practice in Online Marketing"

A survey conducted in February 2008 shows that 63% of respondents in Hong Kong enjoy 10Mps (megabyte per second) Internet connections either at home or at work, and that 29% users access email via their mobile handsets. It is estimated that there are over 1.8 million broadband Internet connections in the city.

As web access at home, at work and on-the-go becomes more common, there is room for an array of electronic and online marketing activities. Online marketing spend has seen steady growth in recent years. Yet, critics of online marketing have remained skeptical, saying that response is difficult to gauge and that return on investment (ROI) is immeasurable.

At the November 2008 seminar, Ms. Maggie Yung will share a comprehensive overview of the online market and an analysis of various e-marketing channels. The key topics of discussion include:

• Online Market Overview: market spend, the trend, the top spenders
• Search Engine Marketing & Search Engine Optimization
• Paid Search, such as key word search
• Display Advertising and Landing Page
• Tracking Tools, such as double click, HBX etc.
• Performance Metrics and Funnel Management
• Market Trend
  

About the Speaker
Ms. Maggie Yung is currently Country Marketing Director of Citibank Hong Kong responsible for the bank's corporate brand management, overall marketing strategies, consumer research and internet/mobile initiatives. Maggie has 15 years of diversified experience in Internet banking, marketing, insurance and business development with proven track record and expertise in:

• Strategic planning, business development and market analysis
• Managing new technology projects and developing new business applications
• Corporate brand management and product/ service marketing

Prior to joining Citibank, Maggie was Head of Marketing in Zurich Insurance Group Hong Kong. Before that role, she held senior positions in various companies including American Express International, DDB Needham and Standard Chartered Bank.

Maggie has a Bachelor Degree from the University of Hong Kong and a Master Degree of Arts, Information Technology from Macquarie University, Australia.

Seats are allocated on a first-come-first-served basis. For bookings and enquiries, please contact The Chartered Institute of Marketing, Hong Kong office:
Tel: 2868-1110
E mail: info@cimhk.org.hk.

• The registration deadline is November 24, 2008 (Monday).
  
• The registration fee is payable in advance.
• Please send cheque payable to The Chartered Institute of Marketing together with this booking form to Unit 2702, Tower One, Lippo Centre, 89 Queensway, Admiralty, Hong Kong within 5 working days of your registration.
• Your reservation will only be upon receipt of your cheque and confirmed by phone.
• Substitutions will be accepted in the event that a registrant is unable to attend. No show will still be charged.
• Registrations for Full-Time Students rates must produce a copy of the student card for verification.
• Seats are reserved on a first-come-first-served basis.
• For more information, please contact CIM HK by phone: 2868-1110 or email: info@cimhk.org.hk