AGM Seminar

Speaker	:	Mr. Peter Tsang Chairman MyClick Media Ltd.
Topic	:	How Mobile Media Helps Brands Establish Competitive Edge
Date	:	January 24, 2008

As Hong Kong consumers are always on the go, they rely heavily on their mobile handsets for up-to-the-minute news and information. This soaring demand for mobility presents new opportunities for marketers to enhance the effectiveness of their integrated campaigns. MyClick is one such mobile marketing application built on state-of-the-art mobile service platform and unique image matching functions.

At the CIM HK AGM seminar, Mr. Peter Tsang, Chairman of MyClick Media Ltd. and a veteran in information and communications technology (ICT) sector, explained the technology behind his award-winning mobile marketing platform, and how it benefits customer relations management (CRM) of an organization.

Consumers wishing to make use of this system need to download the MyClick software onto their handsets. Once this is completed, the user can take photos of objects embedded in the unique image matching service. The software would automatically match this image, then download the pre-set mobile-coupon or other information onto the handset.

For the business deploying the mobile marketing campaign, the MyClick application enables:
- Integration of 2D images onto one platform for single and effective campaign management
- A single user interface for multiple campaigns and services that avoids complexity and confusion for mobile users
- Five times the reach of the Internet
- Instantly measurable ROI
- Real-time reward for mobile users with unique downloads, mobile coupons and other loyalty items
- Data-mining and CRM capabilities

Mr. Tsang and his team also conducted a simple demonstration. Over 30 CIM members and guests have shown immense interest in this relatively new discipline in marketing and the potential for this new way of building relationship with their consumers.

About the Speaker:
A veteran in telecommunications and information technology with over 30 years of solid experience, Mr. Peter Tsang, JP is the Chairman of MyClick Media Limited since its start up in 2006. Widely regarded as an innovator, Mr. Tsang was involved with pioneering the first secretarial paging service in Asia; inventing the world's first touch screen multimedia public telephone, which was deployed at international airports across Asia Pacific; as well as a myriad of wireless and IP-based multimedia products and solutions.

Mr. Tsang was bestowed as a Justice of the Peace in 1999 for his outstanding contribution to the telecommunications industry. He subsequently became a Winner of 2006 China Enterprise Award for Creative Businessmen in December 2006.? He is a former member of the Hong Kong Trade Development Council, a past board member of Applied Research Council, and a member of the Harvard University Asia Center Advisory Council.

Launched in May 2006, MyClick is the first mobile media services platform which uses photo-matching technology in Asia Pacific. The company has won the 2006 APICT Award for General Applications of Communication Technology and the 2006 HKICT Gold Award for Wireless Technology.

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