Amid today's tough competition, the Langham Group of hotels with flagships in Mong Kok, Tsim Sha Tsui and Yau Ma Tei has established a stylish presence in Hong Kong. What are the market segmentation, positioning and brand management strategies employed? Why did The Langham pick its current location in Mong Kok to establish a 5-star hotel?

Foremost hotelier, Mr. Duncan Palmer, Vice President - Design, The Langham Hotels and Resorts, and Managing Director - The Langham, Hong Kong, will take you through the Langham Story at the special half-day visit. Mr. Palmer will explain the positioning strategies of hotels under the Langham Group, i.e. The Langham, Hong Kong (香港朗廷酒店) in Tsim Sha Tsui, The Langham Place (旺角朗豪酒店) in Mong Kok, The Eaton Hotel (香港逸東酒店) in Yau Ma Tei.

1. Mr. Palmer's sharing of rich management experience in the local and Asia Pacific hotel industry
2. Analysis of strategic positioning and brand management in action at the Langham group
3. Tour The Langham, Hong Kong in Tsim Sha Tsui and The Langham Place, Hong Kong in Mong Kok to personally experience the distinguished brand identity
4. A scrumptious buffet lunch at the The Langham Place, Hong Kong (optional and at cost)

Don't miss this opportunity to learn the secret to the Langham's success, and enjoy a relaxing morning while networking with other like-minded marketers.

Details

Date	November 21, 2009 (Saturday)
Meet at	9:30 a.m. at The Langham, Hong Kong (8 Peking Road, Tsimshatsui, Kowloon)
Disperse at	The Langham Place, Hong Kong (555 Shanghai Street, Mongkok, Hong Kong)
Rate	CIM Member	$388.00-
	Non Member	$428.00-
	Group Registration (Bookings of 3 or more)	$368.00- each
	Lunch Buffet at The Langham, Hong Kong Special half-price offer for CIM HK visit	$104.00- each plus surcharge
	1.5 Hour (Cat. 10)
Language	English

Programme

Guest Speaker Mr. Duncan Palmer is one of the world's foremost hoteliers with a wealth of experience in many world-class hotels in Macau, Manila, Jakarta and Bangkok, and in his homeland in the U.K. Mr. Palmer relocated to Hong Kong in April to take up his roles as Vice President - Design, The Langham Hotels and Resorts, and Managing Director - The Langham, Hong Kong. He is responsible for overseeing the planning and interior for all major refurbishments of The Langham Hotels & Resorts worldwide. Mr. Palmer also contributes to the repositioning of The Langham in Hong Kong with a detailed refurbishment of the Bedrooms and Public Areas of the Hotel.

Conditions of Booking:

• Seats are reserved on a first-come-first-served basis.
  
• The registration fee is payable in advance.
• Booking deadline is November 18, 2009 (Wednesday).
• Registrants should send their cheques payable to The Chartered Institute of Marketing (please quote registrant's name and event name on back of the cheque) within three working days to Unit 2702, Tower One, Lippo Centre, 89 Queensway, Admiralty, Hong Kong.
• Your reservation will be confirmed by phone upon receipt of your payment.
• Substitutions will be accepted in the event that a registrant is unable to attend. No show will still be billed.
• Members of CIM can be accredited with 1.5 CPD Hours (Category 10).
• Certificate of attendance will be issued to attendees if required.
• For more information, please contact us at 2868-1110 or email: info@cimhk.org.hk