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Understanding
Today's Consumer 認識現今的消費者
(Short Course 短期課程 )
此短期課程將會改期進行， 有關詳情盡快公布。
不便之處， 敬請原諒。
This short course is postponed. Rescheduled dates will be
announced as soon as possible. Sorry for any inconvenience
caused.
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Dates
日期
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To
be confirmed
待定 |
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Time
時間
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7:00
p.m. - 10:00 p.m.
晚上七時至十時 |
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Venue
地點
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The
Hong Kong Polytechnic University R903
香港理工大學R903 室
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12
Hours (Cat. 2)
最高12小時
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Language
語言
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English
(With Chinese Terms)
英語
(輔以粵語)
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Level
程度
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Medium
中等
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Fees
費用
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CIM
Members
CIM 會員
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$1,300 |
Regular
非會員
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$1,600 |
Purpose
This subject emphasizes on the application of knowledge
and skills required for consumer behavior. It aims to
utilize the knowledge of consumer behavior to enhance
strategic marketing decision.
The sessions are conducted in a mixture of lecture and
class discussion, focusing on discussion of consumer behavior,
consumer decision making and the relationship with marketing
strategies. Presentations and case studies are used to
encourage students to contribute their views and give
critical feedback for various issues about consumer behavior
in Hong Kong.
Course
Content / 課程內容:
Introduction of Key Concepts / 消費者行為的涵義討論及分析
The
Process of Decision Making /
消費者的決策過程及評估
- An
overview of consumer decision process
- Consumer
Involvement and Information Processing
- Post-purchase
evaluation and behaviour
Current
and Future Developments / 現今及將來消費模式的發展
- Consumer
Research
- Consumer
behaviour in the E-era
- The
Five E's of marketing
- Marketing
strategies for the future
- An
action plan for fulfilling customer
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