| Workshop
I
Post
Kotler Marketing - Mastering the Changing Rules of the Game
Originally
published in 1967, Philip Kotler’s “Marketing Management”
still remains a classic. However, in this brave new world
filled with disruptive technologies, changing lifestyle and
media consumption patterns, literally “free” products and
services, and many more unthinkable trends and phenomenon
before, what are the new rules of the game? Marketers and
businessmen would need a new set of game for its product /
service offering, pricing, distribution, and promotion. The
one day workshop offers insights into the new paradigm shift
and the coping strategies. It would include topics such as:
- The
Long Tail and New Micro-Segmentation
- Optimizing
Profit with Zero Pricing
- Social
Media Marketing: A Fade or Fact
- Signature
MegaStores vs Dispersed Online Channels
- Turning
Marketing Expenses into Profit Generation
Workshop II
Mind
games - Understanding Creativity: Is it Art or Science?
Is creativity
a restless spirit or a special biological DNA? In this digital
age, when technology is transforming everything, the creative
process seems to have gone public, with access to everyone.
When culture and technology are more intimately married nowadays,
however all this still doesn't hide the fact that the mystique
of originality and innovation lurk in the wings. In this one
day workshop, we will together unfold the secret of the art
and science of creativity, and how we can use those tools
to be deployed in the modern world of business and marketing.
- Can
Creativity be Taught?
- Question
the Un-questioned
- Structure
the Un-structured
- Knowing
the Un-known
- Relate
the Un-related
Who Should Attend?
- Product
/ service marketers
- Business
strategists
- Operations
managers
- Marketing
communications & public relations officers
- Senior-level
sales and marketing executives as well as the agencies who
serve them
- Product
managers looking to become thought-leaders will find the
seminar especially useful
About the Trainer, Mr. Charles Chau
Former Managing Director, MTV
Formerly
Managing Director of MTV Networks North Asia, Charles is now
an independent brand and strategy consultant. Prior to that,
he worked as a consultant for McKinsey & Company. Charles
obtained his MBA from London Business School in which he now
serves as a Regional Advisory Board member. He has also been
a Visiting Associate Professor for the MBA program at HKU
since 2006. Charles was honoured “Best CEO of the Year” by
Capital Magazine in 2006.
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