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While
it is obvious that Product Management is critical to the overall
success of
the company’s business, the effectiveness is highly dependent
on the
expertise, skills and dedication of respective Product Managers.
Unfortunately, formal product management training is not readily
available, and is often depended on the experiences accumulated
on the job and the self-motivation of individuals.
As our market matures and competition intensifies, various
industries have
increased demand for product management talents, including
FMCG (fast
moving consumer goods) marketing, manufacturing, banking,
insurance and a
wide range of industries. This workshop aims at equipping
participants with
the needed skills as effective product managers, so that interested
parties may
enter the market with an edge.
Upon
completion of this workshop, you will be able to:
1. To develop the needed technical skills
- Understand
the role of Product Manager and its support structure
- Devise
product plan with 4 “P” methodology
- Manage
product development project - from product idea to product
launch
- Manage
product life cycle - from introduction to withdrawal
- Master
core product management activities
- Product
performance tracking and review
- Product
training
- Service
levels & price review
- Sales
support
2.
To develop the needed soft skills
- Communication
and negotiation
- Effective
selling
About
the Trainer, Ms. Sandra Fung, Trainer of Product Development
and Management, KORNERSTONE
Sandra
comes with a very strong academic and career background.
She is a seasoned Product Manager with over 20 years of
global work experiences in leading multi-national corporations
in banking, information technology and training industries.
Sandra was the Head of Product Management, Global Payments
and Cash Management, HSBC Singapore; and Head of Product
Development, Wholesale Bank, Standard Chartered Bank Group
Office.
-
Certified
Trainer of Neuro Linguistic Programming (NLP) (American
Board of NLP)
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Certified
NLP Master Coach (American Board of NLP)
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Certified
Trainer of Hypnotherapy (American Board of Hypnotherapy)
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Certified
Trainer of Time Line Therapy? (Time Line Therapy Association)
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Certified
Trainer of LIFO? workshops (Business Consultants Network)
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Certified
Cash Manager (ACT)
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