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Marketing Symposium 2009
CIM HK 2009 市務研討會
Marketing in Challenging Times

Are you prepared to brace the escalating financial tsunami?
對抗金融海嘯，您能否轉危為機？

Marketing can help you to 市務營銷助您:
  • Expand customer base 擴大客源
  • Reshape business model 改變營運模式
  • Drum up staff morale 提升員工士氣
  • Roll out new products for the market 研發新產品
  • Generate new income streams 開闢新財源
  • Diversify product portfolio 分散產品組合
   
 
SPEAKERS 主講嘉賓
Morning Session第一節
9:30 a.m. - 12:30 p.m.

Reshape Business Model to Weather the Storm
Shih Wing Ching
Chairman, Centaline Group
中原集團主席施永青
  Product Diversification and Team Management Strategies
Steve Huen
Executive Director, EGL Tours Co., Ltd.
東瀛遊旅行社有限公司執行董事禤國全
  Marketing in Challenging Time - Shopping Centres as Case Study
Betty Leong
General Manager - Investment Property, MTR Corporation Ltd.
香港鐵路有限公司投資物業總經理梁羨靈
  How to Make Use of Any Adversity to Our Advantage
Lena Tsang
Executive Vice President, Caffe HABITU
Caffe HABITU 副行政總裁曾鈺羨
Afternoon Session第二節
2:30 p.m. - 5:30 p.m.		 Buses with New Horizons amid the Tsunami Challenges
Elaine Chan MCIM, Chartered Marketer
Deputy Head of Corporate Communication, NWS Transport Services Ltd.
Citybus Ltd./New World First Bus Services Ltd.
新創建交通服務有限公司
城巴有限公司 / 新世界第一巴士服務有限公司
企業傳訊副總監陳燕玲
  Creative Crisis Management
Douglas Young
Founder and CEO, G.O.D. Ltd.
G.O.D.「住好D」創辦人楊志超
  Strengthening Customer / Consumer Ties to Overcome Difficulties
Pedro Yu FCIM, Chartered Marketer
General Manager - Sales and Marketing, Korea, Taiwan & Africa, Lee Kum Kee (International) Trading Ltd.
李錦記(國際)貿易有限公司
總經理(營銷及市場，韓國、台灣及非洲)余應駒
  Evolving with Market Changes
Max Lau FCIM
Director & General Manager, Taikoo Sugar Ltd.
太古糖業有限公司董事兼總經理劉永亮
Facilitator 主持人

Dr. Barry Mak FCIM
Assistant Professor, School of Hotel and Tourism Management
The Hong Kong Polytechnic University
香港理工大學酒店及旅遊業管理學院助理教授麥磊明博士
Event Details 活動詳情
Date日期: March 21, 2009 (Saturday)
2009年3月21日(星期六)
Time 時間: 9:30 a.m. - 5:30 p.m.
上午九時半至五時半
Venue 地點: Wei Hing Theatre, City University of Hong Kong
香港城市大學惠卿劇院
Language 語言: Cantonese粵語
CPD : 3 Hours per session(Category 7)
每節三小時
Registration Rate 費用: Details 詳情

Registration Deadline
截止報名日期:

 March 18, 2009 (Wednesday)
2009年3月18日(星期三)

 

 
 
 

The Chartered Institute of Marketing, Hong Kong reserves the right to amend the programme rundown and speakers line-up without prior notice.
本會保留隨時更改講者及活動詳情之權利而不作另行通知
   

 
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