CIM HK Marketing
Conference 2008
&
Chartered Marketers Night 2008
Breaking Through the Law Industry with Creativity - A Personal Journey
Hon Paul Tse Wai Chun
Member of Legislative Council
- The need for breath of fresh air in law - an industry perceived as traditional and conservative
- Deploying marketing skills and creativity to actively lobby for change
- A new level of involvement with the law - being elected into the Legislative
Council
About the speaker:
Known for being outspoken and not afraid to stand up for his beliefs,
Paul has been embroiled in controversies in the legal industry which have
caught the attention of mainstream media in recent years.
A barrister of the Supreme Court from 1984 to 1991 and subsequently a solicitor of the Supreme Court until March 2008, Paul holds several formal qualifications, including LL.M (by coursework) at People's University of Beijing and Masters of Laws (Chinese law and Comparative law) at City University of Hong Kong.
In addition to being a director of a tourism-related company, Paul is
also serving as member of the Legislative Council, representing the tourism
functional constituency.
Contemporary Issues in Marketing Law
Dr. Danny Choong
Principal Lecturer & Programme Director
SPEED, The Hong Kong Polytechnic University
About the speaker:
Dr. Choong is the founding member of Advance Tertiary College (ATC), Malaysia
and ITC School of Laws, Singapore. He was also responsible for the setting
up of the Law programmes in LIFE, Lingnan University and later, the joint
venture with, SPEED, The Hong Kong Polytechnic University in Hong Kong
SAR. Today, SPEED has emerged as one of the largest law school in the
World providing tuition support for the University of London Bachelor
of Laws programme. For the academic year 2007-2008 alone, there were 735
registered law students in SPEED, The Hong Kong Polytechnic University.
Dr. Choong who is currently the Programme Director and Principal Lecturer for SPEED, The Hong Kong Polytechnic University, has been involved in legal education, including as an Academic, for the past two decades. He was formerly the Treasurer and Council Member of the Asean Law Association, and was actively involved as a member of the ASEAN Standing Committee for Legal Education to oversee the reforms and harmonisation of legal education for the 10 ASEAN countries. Dr. Choong had in the past also held the position of Vice President of the National Association of Private Educational Institutions in Malaysia.
The Hidden Rules for Marketing in a New Market - A Cultural Perspective
Dr. Royce Yuen
Chairman, Ogilvy Hong Kong
Chairman, HK4As (The Association of Accredited Advertising Agencies of
Hong Kong)
While the law is about what can and cannot be done, marketing is about what should and shouldn't be done. What works well in one market may not necessarily work in another market. Companies that fail to understand and respect the local culture when entering a new market are deem to fail. In the marketing world, the consumers are the prosecutor, the jury and the judge. They decide whether a brand is guilty or not. The penalty can be as serious as being forced to withdraw completely from the market. The speaker will share the "Ten Principles" on how brands can gain acceptance in a new community, something basic yet often overlooked by many marketers.
About the speaker:
Dr. Royce Yuen is the Group Chairman of Ogilvy Hong Kong, a leading communication
group that offers integrated marketing communications solutions.
Under his leadership, the agency was named Agency of the Year by Campaign Brief Asia three years in a row. It is also the biggest winner of EFFIE Advertising Effectiveness Award in five consecutive years.
Dr. Yuen is also the Chairman of the HK4As and is committed to upgrade the industry practice. He is also very active in his personal time supporting voluntary work. He is serving on the advisory boards for numerous not-for-profit organizations including the HK Trade Development Council, Commerce and Economic Development Bureau of the HKSAR as well as the HK Academy for Performing Arts, etc.
Dr. Yuen is also actively involved in the education field. He holds part-time teaching positions at the HK Baptist University and the HK Polytechnic University. He has been lecturing Marketing at a post-graduate level for eight years. He also serves as an advisor to the HKU (BEA HKUSU), CUHK (SCS) and the Baptist U (Communications).
One of the more recent recognitions he received is the "HK's Top Ten CEO Award" organized by the HK Metro Radio and the Zonta Club. Last year, Dr. Yuen was awarded the National Agency Head of The Year runner-up by Media in the Asia Pacific region.
Dr. Yuen holds a Doctorate in Business Administration and a Master of Art in Marketing.
Managing Corruption Risks in Marketing
Ms. Rita Liaw
Senior Commmission Against Corruption Officer -
Programme Co-ordinator / Business Sector
Community Relations Department, ICAC
- Prevention of Bribery Ordinance and ethics
- Legal and ethical issues faced by marketing practitioners
- Abuse of trust for personal gains
- "Cutting corners" by offering bribes
- Playing tricks on books and accounts
- "Wine and dine" and hospitality
- Conflict of interest
- Misuse and leakage of information
- Managing corruption risks - the ethics formula
About the speaker:
Ms. Rita Liaw holds a Master Degree of Public Administration (University
of Hong Kong). She joined the Community Relations Department of the Independent
Commission Against Corruption (ICAC) after graduation from the Chinese
University of Hong Kong. At present Ms. Liaw heads the ICAC Regional Office
(Hong Kong West & Islands) and takes charge of the corruption preventive
education programme for the business sector.
During 1999-2005, Ms. Liaw was the Executive Director of the Hong Kong
Ethics Development Centre (EDC). The EDC was formed under the auspices
of the ICAC in 1995. It represents the collaborative efforts of the HKSAR
Government and the business community (as represented by six major chambers
of commerce in Hong Kong) in the promotion business ethics locally and
overseas. Ms. Liaw has represented the ICAC to conduct overseas duty visits,
such as the visit to the US Congress and various departments of the US
Federal Government in Washington D.C. to exchange experiences in corruption
prevention and ethics promotion.