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CIM HK Marketing Conference 2008

Introduction:

Although marketing and law appear to be somewhat remote disciplines, they have become intertwined in today¡¦s tough business environment and increasingly complex legal landscape.

In a sense, they represent both spheres of our brain ¡V marketing powered by creativity of the right brain; while the left brain rules logic and reasoning associated with law and ethics. The full exercise of both spheres releases the magical fuel that gives marketers their special brainpower.

At the Marketing Conference, experts in law and ethics will share insights in their special area, providing marketers with a platform to learn more about law and ethics in the marketing environment.

Target Participants: Format:
  • Senior Management
  • Senior Marketers
  • Marketing Practitioners (medium level)
  • University Students in Marketing and Business-related Programmes
  • Half-day conference
  • Presentation by guest speakers
  • Question & Answer Session

Speakers :

Breaking Through the Law Industry with Creativity - A Personal Journey
Hon Paul Tse Wai Chun

Member of Legislative Council

Contemporary Issues in Marketing Law
Dr. Danny Choong

Principal Lecturer and Programme Director
School of Professional Education and Executive Development (SPEED)
The Hong Kong Polytechnic University

The Hidden Rules for Marketing in a New Market - A Cultural Perspective
Dr. Royce Yuen

Chairman, Ogilvy Hong Kong
Chairman, HK4As

Managing Corruption Risks in Marketing
Ms. Rita Liaw

Senior Commmission Against Corruption Officer -
Programme Co-ordinator / Business Sector
Community Relations Department, ICAC
Facilitator: Mr. Laurie Young FCIM
International specialist in customer care and the marketing of services
Date : Monday, November 3, 2008
Time : 2:00 p.m. ¡V 5:30 p.m.
Venue : Chiang Chen Studio Theatre
The Hong Kong Polytechnic University
Hung Hom, Kowloon
Rates : Please click here
Language : English
CPD : 3.5 Hours (Category 7: Conference and Exhibitions)
Registration Deadline : Friday, October 31, 2008

 

Cooperation Partner: Corporate Partners:
Sponsors:  
    
Media Partners:
Supporting Organisations:
Advertisers:

        

    

 

The Chartered Institute of Marketing, Hong Kong reserves the right to amend the programme rundown and speakers line-up without prior notice.


 

Chartered Marketers Night Gala Dinner 2008

Objectives:

  • To enable marketers a timely update of the impact of legal changes on the marketing industry
  • To create an opportunity for marketers to gain more legal knowledge and handy tops at a more relaxing setting
  • To set up a networking platform for marketing and legal practitioners to mingle with new contacts
  • To celebrate the achievement of newly qualified Chartered Marketers and newly elected Fellows of CIM
Target Participants: Format:
  • Chartered Marketers
  • Fellows and Members of CIM
  • Senior managers and marketers
  • Marketing practitioners
  • Legal Industry representatives
  • Dinner Event
  • Presentation Ceremony
  • Guest Speech

Speakers :

Mr. Lester Huang
President
The Law Society of Hong Kong

Mr. Laurie Young FCIM
International specialist in customer care and the marketing of services
Date : Monday, November 3, 2008
Time : 7:00 p.m. ¡V 10:30 p.m.
Venue : Grand Ballroom
The Regal Hongkong Hotel
Causeway Bay
Rates : Please click here
Language : English
Dress Code : Business suit
CPD : 1 Hour (Category 10:Development Events)
Registration Deadline : Friday, October 31, 2008

 

Cooperation Partner: Corporate Partners:
Sponsors:  
    
Media Partners:
Supporting Organisations:
Advertisers:

        

    


The Chartered Institute of Marketing, Hong Kong reserves the right to amend the programme rundown and speakers line-up without prior notice
.

 

Enquiries:
Tel - 2868 1110   
Fax -2868 1438
Email - info@cimhk.org.hk