May Seminar

Speaker	:	Ms. Cindy Fung, MCIM, Chartered Marketer General Manager of Century 21 Hong Kong Limited
Topic	:	"Let's open the door of Real Estate Industry by Franchising"

An evening seminar on "Let's open the door of Real Estate Industry by Franchising" was held on May 31, 2007 (Thursday). The speaker was Cindy Fung, General Manager of Century 21 Hong Kong Limited. Cindy briefly discussed the latest trend of real estate market and explained franchising, as a business model to extend new business venture in a short time.

About 95% of franchisees emphasize on the brand rather than the business when choosing their franchisor. Quality control is however a vital element in franchising.

Key criteria to evaluate a good franchise:

• Brand Recognition
• Demand
• Competition
• Training and support services, etc.

Winning factors:

• Brand differentiation
• Competitive position in market
• Integrated marketing communication
• Value for money

Many questions were raised from the floor. This indicates that the audience well-received the seminar about franchising.

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