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April Social Gathering
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Speaker
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Mr.
Matthew Chan
Creative Director
BONE Advertising Ltd.
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Topic
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What is your
competitive advantage?
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Date
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April 4, 2007
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Message from Mr. Chan:
In order to enhance a company's competitive edge, marketers
should understand how to satisfy both external and internal
customers.
While companies focus thousands of dollars on external customer
service, little attention was paid to the internal customer
service.
External Customer : Clients, Suppliers, Wholesalers
Key points to deal with External Customers
- A good marketer should also be a good listener
- To understand customers' specific needs in order to meet
their requirements
- To establish trust with external customer for company's
long-term growth and expansion
Internal Customer : Anyone in the organisation - staff
Key points to deal with Internal Customers
- Good internal customer service started with good morale
- Employee satisfaction and customer loyalty were tightly
linked
- Communication with staff were essential
- Make sure internal customers understood their contributions
to the company's business competitiveness
Speaker' bio:
Mr. Chan founded the BONE advertising Ltd in 2004. Mr. Chan's
expertise in creative thinking and brand communication design
granted him opportunities to work with renowned clients like
GOME electronics, China Travel Service (Hong Kong) Ltd., Satay
King (Holdings) Co. Ltd., Wing Hang Credit Limited and etc.
In early 2007, BONE has broadened its scope of services to
brand consultation and brand management serving mainly the
retail industry.
Our next monthly social gathering will be held on Wednesday,
May 2, 2007. Venue: Lobby Lounge, Conrad Hotel, Pacific Place,
88 Queensway, Hong Kong. Speaker : Mr. Michael T.K. Cheung
Dip. B.A., MBA, Chartered Marketer, MCIM.
For more details, please click here.
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