February Social Gathering

Speaker	:	Ms. Angela Tam Ex-Brand Manager and Retailer Relation Manager, Cle de Peau Beaute Ex-Regional Brand Director, Ex:beaute
Topic	:	Cosmetic market during Christmas and CNY

The latest monthly social gathering was successfully held on February 7, 2007. Our special guest speaker – Ms Angela Tam who is an expertise in the cosmetic industry shared her valuable experiences in managing different brands of cosmetic from different countries.

In this 2-hour event, Ms Tam brings out key issues in marketing the cosmetic products. She emphasized that marketers are not only selling “product”. They have to identify and satisfy the ever-changing customers’ needs and wants at each and every moment.

For cosmetic industry, Christmas and CNY are the most concerned selling periods throughout the year. Weather affects the purchasing pattern of customers. Marketers always need to react promptly according to the most current situation.

Customers’ loyalty

In order to keep customers on a long-term basis, Customer Relationship Management is really essential. Ms Tam mentioned that a courteous salesperson who always showed care and listened to customers’ needs with a heart could definitely help to retain loyal customers.

Social Responsibility

In order to build up good image of the company, Ms. Tam agreed that sponsoring events or donating to charitable groups were good options. These socially responsible acts could help to project positive image on customers’ minds.

In conclusion, successful marketers should have the ability to deal with unexpected situation, understand customers’ needs with a heart and satisfy them accordingly with good customer services.

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