July Social Gathering

Speaker	:	Ms. Jessica Cheng, Msc in Marketing Marketing & PR Manager, Marvel View Sport Management Limited
Topic	:	Branding a Race Driver
Date	:	July 4, 2007 (Wednesday)

We are pleased to invite Jessica, who has several years of experience in marketing in the motor sport industry, to be our speaker in July Social Gathering. She is currently working as the manager of a Hong Kong race driver - Darryl O'young.

In the 2-hour event, Jessica explained the 3 main duties carried out by the manager of a race driver as below:

• PR - organising interviews with reporters from several magazines
  
• Marketing - positioning the race driver and segmenting the market
  
• Seeking sponsorship - getting sponsorship from both OEM companies and retail companies

Our next monthly social gathering will be held on Wednesday, August 1, 2007. Venue: Conrad Hotel - Lobby Lounge, Pacific Place, 88 Queensway, Hong Kong.

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