Chairman of Aedas Ltd.
Planning and Shopping Centre Design|
June 26, 2007 (Tuesday)
Our monthly seminar on "Retail Planning and Shopping
Centre Design" was held on June 26, 2007 (Tuesday). The
speaker was Keith Griffiths, Chairman of Aedas Ltd., which
is the fourth largest architectural practice in the world
with 1,900 staff in 26 offices in Europe, Asia and the Americas.
Keith pointed out that the developers, architects and marketers
ought to work closely to make retail planning and shopping
centre design effective and successful.
Main criteria for successful retail
planning and shopping centre design:
- Easy to assess
- Clear image
- Consistent theme and graphic
- Brand identity
- Good visibility
There was a lot of interaction going
on between the participants and the speaker, as evidenced
by many questions asked during the Q&A session.
Our next seminar will be held on July
12, 2007 (Thursday). The speaker, Mr. Mak Kwai Sing, Superintendent
from Hong Kong Police Force, will discuss the topic on "Building
a Caring Workforce" with audience. For more details,
please click here.