CIM HK Fellow's Dinner

Theme: THROWING MONEY AWAY?
Speaker: Laurie Young

Professional services firms typically spend up to 5% of turnover on marketing and business development. However, they have traditionally adopted an organic approach to marketing. As a result, few have the right marketing and business development structures to ensure this money is wisely spent and that its impact effectively tracked. So how do you structure marketing and business development resources in order to generate the highest returns?

It is essential for firms to understand what good marketing is: a management process by which the leaders of a firm grow the business. As firms grow, the way the leaders approach marketing should become more sophisticated, to the point where marketing is developed into a fully integrated function with well-defined roles and responsibilities, processes and proper measurement techniques.

In 2003, Laurie, a Trustee of The Chartered Institute of Marketing at that time, delivered a very impressive talk on Bring Professional Services to Market at a Fellow's Dinner in Hong Kong. Audience, not only came from Fellows and Members of the Institute, but practitioners from many professional services firms, such as legal, accountancy, financial, medical etc. They all found Laurie's talk very enlightening, informative and gave them thoughts to re-think about marketing as a management approach in professional service. It is a pleasure to have Laurie returning this time to Hong Kong to update professional services firms "Not to throw money away".

About the Speaker: LAURIE YOUNG

Laurie Young is a Fellow of The Chartered Institute of Marketing, the world's largest professional institute for marketers. He holds an MBA in Strategic Marketing from the University of Hull and has taught service marketing on MBA programmes at Hull and at ESSEC in Paris as well as on the joint Professional Services Marketing Group / Cambridge Marketing College CIM accredited Diploma in Marketing for the Professional Services Industry. Laurie is also a member of the advisory board of Rethinking Legal Business.

Laurie Young, is an international specialist in the marketing and selling of services. Before Laurie starts up his own consultancy, he was the global marketing partner of Pricewaterhouse Coopers as well as holding senior positions with BT and Unisys.

A popular presenter, Laurie is asked to speak at numerous events every year from in-company seminars to larger international conferences. He also enjoys writing and has had over a hundred articles on service marketing published in various trade journals. He is on a publicity tour to promote his latest book, "Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions" in Hong Kong and Australia.

This event is open to both members and non-members of The Chartered Institute of Marketing, so do pass this flyer to your colleagues and friends whom you think may want to attend. Thank you.

Seats are limited and will be on a first-come-first served basis. For enquiries, please contact CIM HK office at 2868-1110 or by email: info@cimhk.org.hk

Important Notes:

• For Early Bird registration, please submit the registration form and send cheque payable to The Chartered Institute of Marketing, with your name and the event name at the back of the cheque to Unit 2702, Tower One, Lippo Centre, 89 Queensway, Admiralty, Hong Kong on or before Friday, August 10, 2007
• Please reserve your seat on or before Friday, August 17, 2007
• Participants will receive e-mail confirmation once payment is received
• The registration fee is non-refundable. Should a registered delegate unable to attend, a substitute delegate is always welcome
• The Chartered Institute of Marketing, Hong Kong reserves the right to amend the programme rundown and speakers without prior notice
• For enquires, please contact The Chartered Institute of Marketing, Hong Kong office at (852) 2868-1110 or email: info@cimhk.org.hk