August Joint Seminar

Speakers	:	Mr. Edmond Sung, sub-committee member of Project Management Institute Mr. Terence Wong, co-opted member, Education Committee of The Chartered Institute of Marketing, Hong Kong
Topic	:	How to manage marketing event projects

The joint seminar was conducted by Mr. Edmond Sung of the Project Management Institute Hong Kong (PMI) and Mr. Terence Wong of The Chartered Institute of Marketing Hong Kong (CIM HK) on Wednesday, August 16, 2006 when both speakers remained focused on the topic - How to manage marketing event projects?

Mr. Edmond Sung introduced the Project Management Body of Knowledge (PMBOK) to the audience that should be an inclusive term describing the sum of knowledge within the profession of project management. He emphasized that Project Management was the discipline of organizing and managing resources in such a way that these resources delivered all the work required to complete a project within defined Scope, Time and Cost constraints. He added that the subset of principles and practices within the PMBOK were generally accepted and applicable to most projects including the Event Marketing Projects.

Mr. Terence Wong elaborated on how the PMBOK principles could be satisfactorily applicable to the marketing event projects. Along the way, he illustrated some "best practices" for marketing campaigns using the Project Life Cycle that proved valuable.

The seminar drew a full house of 60 people whose feedback was very positive. Both speakers could address the audience's needs beautifully mainly because most participants said that the content of the seminar was exactly what they were looking for.

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