CIM Marketing Symposium 2006 - March 25, 2006
The Challenger in Marketing Field

As a kick-off event to celebrate the 10th Anniversary of The Chartered Institute of Marketing, Hong Kong Region in 2006, the 4th CIM Marketing Symposium was successfully held on Saturday March 25, 2006 at Wei Hing Theatre, City University of Hong Kong (CityU). Six distinguished speakers were invited to share their expertise with audience on how they turn challenges into business opportunities. The Symposium attracted 700 participants from CIM members, marketing practitioners and marketing students.

The event received unanimous support from the Hong Kong Regional Board. It was honoured to have Prof. Enoch Young, Vice-President, presented souvenirs to speakers and sponsors. Mr. Shin Keong Cheong, Chairman, delivered Opening Remarks.

Most important of all, Ms. Alyson Mar, member of International Board of Trustees of the Institute, was invited to be the Guest-of-Honour. On behalf of the Institute, she delivered the Vote of Thanks to the nine sponsors, including Department of Marketing, CityU, 99 Group Center Co. Ltd. (Double A), Health Works, Kowloon-Canton Railway Corporation, Manchester Business School Worldwide, Shun Hing JVC Ltd., Taikoo Sugar Ltd., Urban Group and Wrigley, six speakers and volunteer helpers from CityU and Hong Kong Community College of Polytechnic University of Hong Kong.

The theme of this year was "The Challenger in Marketing Field" and the six distinguished speakers were:

Morning Session Speaker Organization Topic Mr. Anthony Lau, FCIM Head of Branding and Marketing Communications HSBC Building a Global Brand in Asia Ms. Winnie Chiu Director of Human Resource Sheraton Building Employee Brand Mr. Wilson Shao, FCIM Marketing Manager KCRC Strategic Alliance in Public Transportation Afternoon Session Mr. Lewis Soo Manager Residential Market CLP New Market Creation: Induction Cooking Ms. Karen So Marketing Director-Hong Kong & Macau Coca-Cola China Ltd. Capturing the Health & Wellness Trend in Total Beverage Category Mr. Andre' Lau General Manager Shun Hing JVC Redefining the Market - the JVC Approach to Achieve Strategic Breakthroughs in Video-camera Market

(left) Mr. Ali Chan, facilitator with Mr. Wilson Shao, Mr. Anthony Lau and Ms. Winnie Chiu

(left) Dr. Barry Mak, facilitator with Mr. Andre' Lau, Ms. Karen So and Mr. Lewis Soo

The audience participated in a lively Question and Answer Session conducted by the facilitators including Mr. Ali Chan, FCIM and Dr. Barry Mak, FCIM for the morning session and afternoon session respectively. Both gentlemen are members of CIM HK Regional Board. The Symposium was well-received by the audience and overall, this was a successful and enjoyable event.

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