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Marketing
Professional Services in Asia
Evening seminar by Robert Sawhney,
author of the first-of-its-kind and most indigenous works
on professional services marketing in Asia
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CIM
HK is pleased to invite Robert Sawhney, author of the new Marketing
Professional Services in Asia book to speak at the August seminar.
The talk will explain the relevance of strategy and marketing
to professional service firms like law and accountancy firms
and the inherent differences when compared to traditional marketing
methodologies often used in other business sectors, such as
consumer goods or traditional services.
Having spent 15 years in Hong Kong and worked with professional
service firms throughout Asia, Robert has a deep understanding
of this unique sector, and how marketing professional services
in Asia is sometimes at odds with marketing in the Western world. |
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The seminar will take an interactive approach and Robert will
share:
- Insights
into the marketing of professional service firms
- Comparison
of marketing professional services with traditional marketing,
and the differences when compared to the west
- Case
studies and rich on the job experience as a consultant to
many firms
Who
is this seminar for
- You
will learn from real life Asian case studies
- Gain
a deeper understanding of strategic marketing within professional
service firms and how it differs from other organizations
- Understand
how marketing is relevant to professional service firms
- Understand
how marketing contributes to superior firm performance
- Realise
that marketing is not about promotion but rather a firm
culture
About
the Speaker
Robert Sawhney is the managing director of
SRC Associates Ltd, a pioneering Hong Kong based firm
that works in the areas of strategy, marketing, and leadership
for professional service firms. His book has been called
one of the most indigenous works on marketing in Asia
by Prof. Oliver Yau Hon Ming, Chair Professor of Marketing
at City University. Robert has worked with dozens of professional
service firms throughout Asia and elsewhere. His work
has been published extensively in leading journals such
as the Hong Kong Lawyer, Hong Kong Economic Times, The
Lawyer (UK), Hong Kong Accountant (now A Plus), and the
Business Times (Singapore).
Robert
is also the author of Marketing Asia, the only blog that
deals with professional services marketing in Asia. He
has an MBA from the University of Lincoln, and a bachelors
degree in management from Brunel University, London.
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| Date |
August
19, 2009 (Wednesday) |
| Time |
7:00
p.m. to 9:00 p.m. tentatively (Registration from 6:50
p.m.) |
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2
Hours (Under Category 10) |
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Language
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English |
| Level |
Middle
to Senior |
| Fees |
CIM
Members:
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$500.00-
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Non-Members:
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$650.00-
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Full
Time Students:
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$250.00-
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SPECIAL
GROUP RATE
(for 3 or more registrations)
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$328.00-
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| Venue |
8/F,
United Centre, 95 Queensway, Admiralty, Hong Kong
(Admiralty MTR Station, Exit D)
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- Seats
are limited and registrations will be on a first-come-first-served
basis. Please fill out the below registration form for
bookings.
- Registrants
for Full Time Students rate must produce a copy of student
card for verification purpose.
- For
enquiries, please contact CIM HK office at 2868-1110 or
by email: info@cimhk.org.hk
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Supporting Organisation:
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Conditions of Booking:
- Seats are reserved on a first-come-first-served basis.
- The registration fee is payable in advance.
- Registration deadline is August 15, 2009 (Saturday).
- Registrants should send their cheques payable to The
Chartered Institute of Marketing (please quote registrant's
name and event name on back of the cheque) within three
working days to Unit 2702, Tower One, Lippo Centre, 89
Queensway, Admiralty, Hong Kong.
- Your reservation will be confirmed by phone upon receipt
of your payment.
- Registrants for Full Time Students rate must produce a
copy of student card for verification purpose.
- Substitutions will be accepted in the event that a registrant
is unable to attend. No show will still be billed.
- Members of CIM can be accredited with 2 CPD Hours (Category
10).
- Certificate of attendance will be issued to attendees
if required.
- For more information, please contact us at 2868-1110 or
email: info@cimhk.org.hk
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