Dr. Anne Peirson-Smith and Mary Devereux Speak on
New Insights in Public Relations
Evening Seminar by Authors of
Public Relations in Asia Pacific: Communicating Effectively Across Cultures

• Rich on-the-job experience and real cases in Asia Pacific
• Insights in PR in the digital era
• A new angle to PR that is relevant to marketing and PR practitioners

• Managers and executives in marketing, communications and sales
• PR practitioners wishing to better understand issues in Asia Pacific and in the digital platform
• Professionals wanting deeper insights into how PR operates across the region

• Understand a new angle to PR in the digital platform
• Gain actionable ideas used for professional practice
• Learn from case studies specific to PR in Asia Pacific
• Share case studies relevant to the Asia Pacific region

• What is PR and why do we need it
• How PR works in the Asia Pacific cultural context
• Key areas of PR for Asia Pacific, including marketing and integrated communications
• Impact of digital communications on PR
• Future of PR in Asia Pacific

Date	July 15, 2009 (Wednesday)
Time	7:00 p.m. to 9:00 p.m. tentatively (Registration from 6:50 p.m.)
	2 Hours (Under Category 10)
Language	English
Level	Middle to Senior
Fees (Each participant)		RATE
	CIM Members:	$500.00-
	Non-Members:	$650.00-
	Full Time Students:	$250.00-
	SPECIAL GROUP RATE (for 3 or more registrations)	$328.00-
Venue	8/F, United Centre, 95 Queensway, Admiralty, Hong Kong (Admiralty MTR Station, Exit D)

In light of the potential health risks of local outbreak of H1N1 Influenza A, CIM HK will closely monitor the latest development and reserve the right to cancel this event. Please stay tuned to our website or email broadcast for any announcements. Thank you.

• Seats are limited and registrations will be on a first-come-first-served basis. Please fill out the below registration form for bookings.
• Registrants for Full Time Students rate must produce a copy of student card for verification purpose.
  
• For enquiries, please contact CIM HK office at 2868-1110 or by email: info@cimhk.org.hk

• Seats are reserved on a first-come-first-served basis.
  
• The registration fee is payable in advance.
• The Early Bird offer ends on July 6, 2009 (Monday).
• Booking deadline for Regular Rate registrations is July 11, 2009 (Saturday).
• Registrants should send their cheques payable to The Chartered Institute of Marketing (please quote registrant's name and event name on back of the cheque) within three working days to Unit 2702, Tower One, Lippo Centre, 89 Queensway, Admiralty, Hong Kong.
• Your reservation will be confirmed by phone upon receipt of your payment.
• Registrants for Full Time Students rate must produce a copy of student card for verification purpose.
• Substitutions will be accepted in the event that a registrant is unable to attend. No show will still be billed.
• Members of CIM can be accredited with 2 CPD Hours (Category 10).
• Certificate of attendance will be issued to attendees if required.
• For more information, please contact us at 2868-1110 or email: info@cimhk.org.hk