Events
 
   
 

July Seminar

2 CPD hours under category 10 will be accredited to attendees

Building a Caring Workforce

In recent years, Corporate Social Responsibility has gained increasing awareness in both the private and public sectors. Various challenges are emanating from the society, employees and other stakeholders, whom expect organisations to demonstrate socially responsible behaviour in both local and international contexts.

Hong Kong Police Force has won the Total Caring Award organised by the Hong Kong Council of Social Service. Come and learn how a disciplinary force create more "challenges" and "opportunities" for their stakeholders through societal marketing, which is a concept first introduced by Philip Kotler in 1984.

 

What would you learn:

  • Who are Police Force's internal customers?
  • How they promote their core values?
  • What did they improve?
  • What have they done to achieve the Total Caring Award?
  • How they enhance the awareness of social responsibility within the Police Force?

Who should attend:

  • Chartered Marketer and CIM members
  • Marketing & business practitioners
  • Senior and middle management
  • Business consultants
  • Anyone who would like to learn societal marketing in action

 

 

 
Date Thursday, July 12, 2007
Time 7:00 p.m. – 9:00 p.m. (Registration : 6:30 p.m. - 7:00 p.m.)
Venue 8/F, United Centre, 95 Queensway, Admiralty, Hong Kong
Rates

$200 (Members)
$300 (Non-Members)
Language Cantonese/English
CPD 2 hours (Category 10)

 
 
Speaker's Bio:

Mr. Mak Kwai Sing
Superintendent, Service Standards, Service Quality Wing (SP SS SQ), Hong Kong Police Force

Mr. Mak is a holder of Master Degree in Physical Education (Springfield College, USA) and Bachelor Degree in Business Administration (CUHK). He has over 27 years operational and training experience in the Force, including the duties of Divisional Commander, Police Tactical Unit Company Commander, Force Sports and Recreation Officer, Chief Physical Training Instructor and the Deputy Camp Commandant of a 7,000-Vietnamese Refugees Centre. Whilst operating the Centre, he has already applied the principles of social responsibility, maintaining a harmonious, mutual trust and low crime rate "community". He is now serving in the Service Quality Wing in the rank of Superintendent of Police, actively promoting caring for the well-being of their Force members, their families and the community.

Mr. Mak also has a wide range of community services including the core-volunteer work in the Olympic Equestrian Event, Ex-President of the Hong Kong Triathlon Association, Ex-Senior Vice-Chairman of the Hong Kong Amateur Athletics Association and Executive Committee Member of the Sports Association for the Disabled.

 

This event is open to both members and non-members of The Chartered Institute of Marketing, so do pass this flyer to your colleagues and friends whom you think may want to attend. Thank you.

Seats are limited and will be on a first-come-first served basis. For enquiries, please contact CIM HK office at 2868-1110 or by email: info@cimhk.org.hk

 
 
 

 

REGISTRATION FORM
To:   

The Chartered Institute of Marketing, Hong Kong
Unit 2702, Tower One, Lippo Centre, 89 Queensway, Admiralty, Hong Kong

  Tel : 2868-1110   Fax : 2868-1438

I would like to reserve seat(s) for the June seminar by
Mr. Mak Kwai Sing on July 12, 2007 (Thursday).
     
CIM Member
   HK$200 x

Non Member

 

  

HK$300 x

Company :
Membership no. :
Contact Person :
Title :
Tel. :
Email Address :
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Payment :
Payment method : Cheque
Cheque no. :
Require CPD Hours Certificate : Yes   No
     
 

 

Conditions of Booking:

  • The registration fee is payable in advance.
  • Please send cheque payable to The Chartered Institute of Marketing, together with this booking form to Unit 2702, Tower One, Lippo Centre, 89 Queensway, Admiralty, Hong Kong on or before July 6, 2007 (Friday).
  • Your reservation will only be upon receipt of your cheque and confirmed by e-mail.
  • Substitutions will be accepted in the event that a registrant is unable to attend. No show will still be charged.
  • Seats are reserved on a first-come-first-served basis.
  • For more information, please contact us at 2868-1110 or email: info@cimhk.org.hk

 

 
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