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In the face of the "Digital Revolution", technological
advancements have continued to reshape the way people communicate
with each other. In particular, the emergence and growth of
"Web 2.0" has enabled new levels of interactivity,
not only revolutionizing the way consumers relate to brands,
but also how they choose their brands. Marketers with a strong
understanding of the latest trends in the Digital Revolution
are likely to stay connected with their customers and ahead
of their competition.
At the September 2008 seminar, Mr. Daniel Ko, Managing Director,
Greater China of RMG Connect, a global agency network designed
to deliver world-class customer relationship management (CRM)
and activation, will share with you his knowledge and experience
in the following:
- Digital Revolution and how it changes the communication
landscape
- "Web 2.0" mentality and how it affects consumer
choice
- Leverage on digital revolution to grow and retain customer
base
- Case Studies: SKII Loyalty Programmes and B2B marketing
About the Speaker
An 18-year veteran of the marketing communications industry,
Daniel began his career at Dentsu, Young & Rubicam and
rose to become Executive Director, Beijing within eight years.
Since then, he has assumed responsibilities in managing marketing
communications and relationship management programmes for
renowned brands such as SKII, P&G, CitiBank, Jaguar Automobile
and United Airlines, among others.
Daniel also has experience in leveraging on increasingly
sophisticated wireless digital technologies to provide strategies
and solutions to consumers and the retail trade. Major brands
involved include Nestl?, Emirate Airlines and many others.
Seats are allocated on a first-come-first-served basis. For
bookings and enquiries, please contact The Chartered Institute
of Marketing, Hong Kong office:
Tel: 2868-1110
E mail: info@cimhk.org.hk.
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