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The
Fourth Revolution:
New Customer Relationships in the Facebook Era
Best-Selling
Author of The Facebook Era Shares Insights in
Transforming Your Marketing with Social Media
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Join entrepreneur, Harvard Business School guest lecturer, and
bestselling author, Clara Shih, for a special
session for marketers on the impact of Facebook and social media.
Approximately once a decade, a radical new technology emerges
and fundamentally changes the business landscape. Regardless
of prior competitive dynamics, businesses that understand and
adopt the technology win. Last decade it was the Internet. Today,
it is social media including Facebook and Twitter.
The Holy Grail for marketers is 100% response rate for their
campaigns. Data shows unequivocally: response rate goes up dramatically
when communication is endorsed by a friend and feels personalised.
With hyper-targeting, news feeds and retweets, Facebook and
Twitter give us the opportunity do both. Learn about the new
skills marketers will need to master in order to succeed in
today's Facebook Era. |
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Key
Takeaways
- Link
social media initiatives to CRM and existing initiatiuves
- Hypertarget
your messages to hone in on previse audiecne segments and
improve response rates
- Leverage
on existing customers to market your products to their friends
via social networking
- How
Facebook fan pages and Twitter are the ultimate opt-in marketing
channel
- Develop
new ROI metrics that make sense for social media
- Case
studies across different industry segments and verticals
- Marketing
and communcations managers and executives
- Marketers
wishing to leverage on the power of social networking for
maximised effectiveness
- Practitioners
looking for actionable ideas to reinformce customer relationship
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Clara Shih is author of the newly released bestseller, The
Facebook Era: Tapping Online Social Networks to Build Better
Products, Reach New Audiences, and Sell More Stuff about
Facebook and Twitter for business, which has been featured in
The New York Times, Entrepreneur Magazine, CRM Magazine. This
book is being used as a textbook at Harvard Business School
and business academic institutions around the world.
Clara created Faceconnector in 2007, the first-ever business
application to integrate Facebook and Salesforce CRM. She recently
founded Hearsay Labs, which provides social media tools enabling
sales, marketers, and IT to manage customer engagements across
Facebook, Twitter, and their own websites. She has worked in
software development and corporate strategy at Microsoft and
Google. Clara has degrees in computer science, economics, and
internet studeies from Stanford and Oxford. She is a frequently
invited keynote speaker on social media at global conferences
like Web 2.0 Expo, Director Marketing Association and the American
Marketing Association, etc. |
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| Date |
November
9, 2009 (Monday) |
| Time |
7:00
p.m. to 9:00 p.m. tentatively (Registration from 6:50
p.m.) |
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2
Hours (Under Category 10) |
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Language
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English |
| Level |
Middle
to Senior |
Fees
(Each participant) |
CIM
Members:
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$500.00-
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Non-Members:
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$650.00-
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Full
Time Students:
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$250.00-
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SPECIAL
GROUP RATE
(for 3 or more registrations)
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$328.00-
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| Venue |
8/F,
United Centre, 95 Queensway, Admiralty, Hong Kong
(Admiralty MTR Station, Exit D)
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- Seats
are limited and registrations will be on a first-come-first-served
basis. Please fill out the below registration form for
bookings.
- Registrants
for Full Time Students rate must produce a copy of student
card for verification purpose.
- For
enquiries, please contact CIM HK office at 2868-1110 or
by email: info@cimhk.org.hk
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Conditions of Booking:
- Seats are reserved on a first-come-first-served basis.
- The registration fee is payable in advance.
- Booking deadline for Regular Rate registrations is
November 7, 2009 (Saturday).
- Registrants should send their cheques payable to The
Chartered Institute of Marketing (please quote registrant's
name and event name on back of the cheque) within three
working days to Unit 2702, Tower One, Lippo Centre, 89
Queensway, Admiralty, Hong Kong.
- Your reservation will be confirmed by phone upon receipt
of your payment.
- Registrants for Full Time Students rate must produce a
copy of student card for verification purpose.
- Substitutions will be accepted in the event that a registrant
is unable to attend. No show will still be billed.
- Members of CIM can be accredited with 2 CPD Hours (Category
10).
- Certificate of attendance will be issued to attendees
if required.
- For more information, please contact us at 2868-1110 or
email: info@cimhk.org.hk
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