March Social Gathering

Speaker	:	Mr. Albert Cheung Hong Kong Holistic Center
Topic	:	Achieve Marketing Success through the Art of War
Date	:	March 5, 2008 (Wednesday)

Mr. Albert Cheung from Hong Kong Holistic Center, receiving a souvenir from Dr. Choi Wing Leung, Chairman of Commnunications Committee, CIM HK.		The audience packed out the venue (Pacific Bar, 8/F, Conrad Hotel).

Approximately 60 members and guests packed the venue at the CIM HK March Social Gathering, as the speaker, Mr. Albert Cheung of the Hong Kong Holistic Center, delivered his insights into the application of The Art of War in today's increasingly competitive marketing environment.

The Art of War was written by Sun Tzu over 2,500 years ago as a collection of essential winning strategies, and was originally intended for the battlefield.

During his informative and engaging presentation, Mr. Cheung (who is affectionately known as "Master Albert") gave a brief overview of the 13 chapters of The Art of War in a manner that is easy for the audience to understand. Following this introduction, he argued that for marketing executives, the market itself is the battlefield.

Master Albert also analysed the main clauses of The Art of Warm and introduced to the captive audience:
> the application of Sun Tzu's main chapters for today's highly competitive marketing environment;
> the relevance of The Art of War in driving the successful implementation of marketing plans and attainment of personal goals; and
> how the use of The Art of War helps marketing managers choose the right strategies to drive business success

A number of practical examples of the application of The Art of War in today's marketing strategies were also discussed at the Social Gathering.

The Art of War "Wisdom Capsule" (Chinese only) was distributed to the audience after the presentation. This document can be downloaded by clicking here.

Master Albert is also the author and creator of "Strategy and Tactics (Card and Book Set)" - a guide book based on The Art of War and The 36 Strategies. This set can be used as everyday tool to solve problems through the application of strategy and tactics. CIM members ordering "Strategy and Tactics (Card and Book Set)" through CIM HK enjoys a 10% discount off recommended retail price. Please contact the CIM HK office by phone: 2868-1110 or email: info@cimhk.org.hk.

About the Speaker:
A dedicated scholar in Chinese metaphysics, Master Albert Cheung discovered during his early school days that scientific phenomena go much deeper than causality; it also affects day-to-day causes and effects.

Master Albert is highly experienced in promoting the adoption of the Art of War and other Chinese metaphysics in the form of simple tools, making these easily understood and applied in everyday life. In 2002, Master Albert won the Innovative Entrepreneur Award by the Junior Chamber of Commerce for his innovative design of the I-Ching Tarot. He is also a regular magazine and periodical columnist, focusing on events prediction as well as analysis in the viewpoint of Chinese wisdom.

Our next monthly social gathering will be held on April 2, 2008 (Wednesday). Venue: Pacific Bar, 8/F, Conrad Hotel, Pacific Place, 88 Queensway, Hong Kong.

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