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CIM HK August 2008 Seminar
"Non-Conventional Ways of Marketing"

Without doubt, information and communications technology (ICT) has had a major impact on the way we live, work, play and communicate. By enabling new ways for people to relating to each other, ICT has opened new doors to non-conventional ways of marketing with the power to reach the consumers - the younger generation in particular - any time, anywhere. CEOs of the leading Internet and mobile marketing companies in Hong Kong will share their experience at the "Non-Conventional Ways of Marketing" seminar.

About the Speakers
Mr. Jason Chiu, Chairman and Chief Executive of Cherrypicks
Cherrypicks is a Hong Kong-headquartered regional integrated Mobile and Internet Service Provider specializing in social networking community and mobile advertising services. It has won Red Herring Asia 100, Deloitte China Fast 50, Java M.Apps Award and Oracle Best Software Award. Jason was named one of the top five most influential people in Mobile community services in Asia by Charged magazine. Prior to founding Cherrypicks, Jason was a Director at Deloitte Consulting's Global Communications and High Technology Industry Practice.

Highlights of the Presentation:
- Mobile advertising and integrated youth marketing
- Strategies for sales-oriented mobile advertising
- Strategies for branding-oriented mobile advertising
- Effectiveness of mobile advertising
- Challenges and opportunities ahead

Mr. Kevin Huang, Chief Executive Officer, Pixel Media
Pixel Media is an Asian online advertising sales network headquartered in Hong Kong with offices throughout Asia. As CEO, Kevin has the overall group responsibilities for sales and marketing, business development, investor relations and developing the company’s growth initiatives. Pixel specializes in the sale of online advertising, sponsorship, email, affiliate marketing, mobile and other emerging media platforms helping publishers generate additional income through online advertising while working closely with advertisers and their agencies to meet their marketing objectives.

Kevin is the currently the Vice Chairman of the Hong Kong Association of Interactive Marketing and a member of the Asia Digital Marketing Association.

Highlights of the Presentation:
- Internet Usage in Hong Kong among key target markets
- Perceptions of users about information online and advertisers
- Types of Ad Formats and online sponsorships that engage users
- Case Studies

Bookings are entertained on a first-come-first-served basis. For bookings and enquiries, please contact:
The Chartered Institute of Marketing, Hong Kong
Tel: 2868-1110
E mail: info@cimhk.org.hk.

• The registration deadline is July 31, 2008 (Thursday).
• The registration fee is payable in advance.
• Please send cheque payable to The Chartered Institute of Marketing together with this booking form to Unit 2702, Tower One, Lippo Centre, 89 Queensway, Admiralty, Hong Kong within 5 working days of your registration.
• Your reservation will only be upon receipt of your cheque and confirmed by e-mail.
• Substitutions will be accepted in the event that a registrant is unable to attend. No show will still be charged.
• Registrations for Full-Time Students rates must produce a copy of the student card for verification.
• Seats are reserved on a first-come-first-served basis.
• For more information, please contact CIM HK by phone: 2868-1110 or email: info@cimhk.org.hk