| Time |
Topic |
| 9:00 a.m. |
Registration |
| 9:30 a.m. |
Welcome Speech
Mr. S. K. Cheong, DipM FCIM, Chartered Marketer
Chairman, The Chartered Institute of Marketing, Hong Kong
Mr. Ken Fong , FCIM, Chartered Marketer
Chairman, Hong Kong Wireless Technology Industry Association
Souvenir Presentation |
| 9:40 a.m. |
Opening Remarks
Mr. Alan Siu,
Acting Head, CreateHK, HKSAR Government |
| 9:55 a.m. |
Global Trends of the Digital Media Consumers
Ms. Celia Fan
Director of Media Research, The Nielsen Company (HK) Ltd. |
New Marketing Perspective for TV Advertising
Ms. Ivy Wong
Chief Operating Officer, TVB.com Limited |
Zero to Hero: Marketing Success in a Digital World
Mr. Sean Rach
Managing Director, OgilvyOne worldwide – Neo@Ogilvy, Hong Kong |
Case Studies:
Integrating New Media to Your Traditional Marketing Channels
Mr. Andy Ann
CEO & Director, New Digital Noise Limited
Mr. Howard Hunt
Regional Business Development Lead, The Hyperfactory |
| 12:35 p.m. |
Panel Discussion:
Digital Media Marketing - Using it Smart, Making it Profitable |
1:00 p.m.
|
End of Morning Session
|
Lunch Time
|
| 2:30 p.m. |
Social Media - Beyond the Hype
Mr. Marcus Sigurdsson
Digital Engagement Director, McCann Worldgroup
|
Marketing in a Social Media Landscape
Ms. Stella Cheung
Sales Director, Google Hong Kong
|
Exploring New Marketing Opportunities with Mobile
Mr. Ricky Chong
Director of Content & Business Development, CSL Limited
|
Case Studies:
Social Media and Mobile Marketing on the Go
Mr. Jason Chiu
Chairman and Chief Executive Officer, Cherrypicks
Mr. Keith Chow,
Business Director, Hotmob Limited |
| 5:15 p.m. |
Panel Discussion:
Letting Go or Keep Control - When to use Social Media and Mobile Marketing |
| 5:45 p.m. |
Closing Remarks
|
| 6:00 p.m. |
Digital Media Marketing Conference Concludes |
| |
| The organisers reserve the right to amend the programme rundown and speakers line-up without prior notice. |
