Continuing Professional Development (CPD)
A route to Individual "Chartered Marketer"

10 Categories for Pursuing CPD

CPD Hours can be obtained by the following 10 different ways:

Please refer to the CPD Record Card 2007-2008 for more details and the copy can be obtained from our Office (Tel: 2868-1110) or please click here for download.

Category Examples

Max. hours
per category

1. Qualification studies All qualifications awarded by CIM or Government recognised educational institutions
35
2. Short training course & workshops eg. workshops and distance learning training programmes
35
3. Language Training Study for a recognised award
35
4. In-company Development

eg. company training, Project Work

eg. promotion & appraisal

35


8

5. Imparting knowledge eg. authorship of books, preparation of papers, journals or articles
14
(or 35 for books)
6. Mentoring eg. coaching and mentoring, part-time teaching by non-academics
21
7. Conference & exhibitions eg. exhibition, trade shows
10
8. Contribution to community eg. branch committee, charity work
8
9. Private study eg. reading marketing & sales related publications, online research
8
10. Development events eg. CPD evernts - seminars, workshops etc. organised by CIM branches or other professional bodies
21

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