Professional Postgraduate Diploma in Marketing

Who is it for?
At this level you would have already gained a significant level of knowledge and/or experience of marketing. The subjects covered are central to business success as the Postgraduate Diploma is increasingly seen as a benchmark of your competence. The
emphasis at this level focuses on the strategic aspects of marketing management.

Benefits to You

• Achieve the highest professional marketing qualification to ensure you have the latest skills and knowledge for practical application of effective strategy and planning.
• Set a benchmark of your competence to keep ahead of the competition and at the forefront of current practice.
• Gain an internationally recognised transferable qualification and upon completion become an Associate Member (ACIM) or Full Member (MCIM) depending upon practical experience.
• This qualification enables you to work towards achieving Chartered Marketer status. This shows your commitment to professional development to develop a set of top class marketing skills that can be applied in the business context.
• Earn accelerated entry onto a number of UK university Master's programmes.
• Use your high level of competence for enhanced career progression and gain respect from employers.

Course Content
1. Analysis and Evaluation
By the end of this module, you should be able to:

• Understand the concepts, techniques and models involved in developing a detailed understanding of the market, customers and competititve environment externally and within the organisation
• Understand the organisation's capabilities and assets, the oppportunities available to it and its current performance

2. Strategic Marketing Decisions
By the end of this module, you should be able to:

• Understand the concepts, techniques and models involved in formulating a customer-focused competitive business or corporate strategy
• Develop a specific and differentiated competitive position including investment decisions affecting marketing assets

3. Managing Marketing Performance
By the end of this module, you should be able to:

• Understand how to effectively manage marketing teams to maximise performance
• Manage change within an organisation
• Implement strategy through marketing activities and working with other departments, and use measurement as the basis for improvement

4. Strategic Marketing in Practice
By the end of this module, you should be able to:

• Understand strategic marketing in a practical setting incorporating the latest trends and innovations in marketing