Professional Diploma in Marketing

Who is it for?
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Certificate level with a future marketing management role in mind. Graduates who are relatively new to the marketing discipline and need to quickly establish a core understanding of a range of marketing activities and their applications may also take this qualification.

Benefits to You

• Gain the marketing skills you need at an operational level to maximise on opportunities for your company
• Understand how to write and implement an effective marketing plan to meet your targets
• Achieve a recognised professional marketing qualification providing opportunities for career progression and job satisfaction

Course Content
1. Marketing Research and Information
By the end of this module, you should be able to:

• Identify appropriate marketing information and marketing research requirements for business decision-making.
• Plan for and manage the acquisition, storage, retrieval and reporting of information on the organisation's market and customers.
• Explain the process involved in purchasing market research and the development of effective client supplier relationships.

2. Marketing Planning
By the end of this module, you should be able to:

• Explain the role of the marketing plan within the context of the organisation's strategy and culture and the broader marketing environment.
• Conduct a marketing audit considering appropriate internal and external factors.
• Develop marketing objectives and plans at an operational level appropriate to the internal and external environment.

3. Marketing Communications
By the end of this module, you should be able to:

• Explain the role of the marketing communictions and advise how personal influences might be used to develop promotional effectiveness
• Explain how the tools of the promotioanl mix can be coordinated in order to communicate effectively with customers and a range of stakeholders
• Devise a basic media plan based on specific campaign requirements using both offline and online media, recommending a stuiable communications budget

4. Marketing Management in Practice
By the end of this module, you should be able to:

• Explain the role and structure of the marketing function and the nature of relationships with other functions within various types of organisation
• Interpret qualitative and quantitive data and present appropriate and coherent recommendations that lead to effective marketing and business decisions
• Develop marketing objectives and plans at an operational level appropriate to the organisation's internal and external environments