The Syllabus

 

Whatever stage you have reached on your career path, CIM offers a relevant qualification to match your needs.

  1. Professional Certificate in Marketing
  2. Professional Diploma in Marketing
  3. Chartered Postgraduate Diploma in Marketing

A three tiered modular syllabus allows you to tailor study programmes to your individual needs. An extensive network of tuition centres can provide part-time, distance learning or intensive learning courses. In addition they also offer revision courses and workshops for those wishing to carry out further study. Through the vast variety of courses available, you can either progress at your own pace or participate in a structured study programme. Exemptions may be available for individual experience/knowledge and existing qualification.

The syllabus embraces the marketing concept, with modular units reflecting the key knowledge and skills required by professional marketing and sales practitioners. These modules are vertically integrated and act as foundations on which to build, from the fundamentals of marketing and sales through to operational aspects and strategic marketing management issues. The examinations are designed to test your application of theory to practical situations. Case studies based on real companies, products and services are used throughout.

Awards are issued upon completion of the required levels.

Progression through the qualifications

Once you have passed the examinations for each module you hold this pass in credit. You need to pass each of the 4 modules per level in order to gain the award.

 

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