Search has changed everything. Search has woven into our everyday lives, and permeates offline as well as within online activities. Thanks to Google, online search has become one of the cheapest and most effective ways to build a business. A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations.

Formerly Google's search engine strategy spokesperson and creator of Google Webmaster Central, Vanessa Fox explains in her new book, MARKETING IN THE AGE OF GOOGLE: Your Online Strategy IS Your Business Strategy what every marketer and business owner needs to know about how to use search data and searcher behavior to understand their customers, engage with them, and strengthen those relationships. Companies of all sizes - from startups to global enterprise level corporations, and even businesses without web sites - can benefit from understanding how consumers are searching for them and talking about them online, both as a powerful acquisition channel and a vast repository of market research.

This isn't another book about paid search for advertisers, it focuses on the unpaid search results, which most searchers click on. MARKETING IN THE AGE OF GOOGLE helps readers understand how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes.

Fox exposes widely held myths about search engine rankings and provides fundamental truths:

MARKETING IN THE AGE OF GOOGLE gives executives, business owners, marketers, and product managers a non-technical explanation to better understand the tools needed to maximize their potential of search engine marketing to build a brand, draw new prospects, and generate sales.

Joel Comm has many followers, and they're not just on Twitter. Since 1995, while others were still learning to check their AOL email, Comm was launching successful websites and making money online. One instance: ClassicGames.com, which Comm launched in 1997, was acquired by Yahoo! in 1999 and is now known as Yahoo! Games.

In 2005, Joel became widely known in the online marketing realm when he released his first ebook on how to make money with Google AdSense. Though the ebook version was a bestseller in its own right, Comm took it up a notch to write The AdSense Code, which went on to become a New York Times, BusinessWeek, and Amazon.com bestseller. Comm was an early adopter of Twitter, and his widely successful book Twitter Power has been a staple in any business's social media library. An internationally-known speaker and innovator in the mobile marketing space, Comm has made his mark across many technology niches.

With KaChing!*, Comm returns to his roots, outlining the fundamentals to building a successful online business. In his accessible style, Comm walks the reader through the various online avenues of starting your business, promoting it, and inevitably, making money from it.

The Web is a powerful "money button" that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it's difficult to figure out which Internet tools are the ones that will make your virtual register go KaChing! It's also important to create an overall strategy with these tools that will maximize your time and web usage.

With case studies from a wide array of industries, branding concepts that help focus your business voice and customer base, and ideas on how to expand your business into new areas, KaChing! gives you the know-how that will build and maintain internet-generating income for years to come.

*The sound made by a cash register when a sale is made