With nearly three million books sold, best-selling author
Patrick Lencioni has finally turned his attention toward
his own craft-consulting and client service-in his new book,
Getting Naked: a Business Fable about Shedding the Three
Fears that Sabotage Client Loyalty.
Getting Naked reveals some simple, yet counterintuitive
concepts that have given Lencioni's company a fiercely loyal
client base, a key advantage over larger, more well-know
firms. In the book, Lencioni urges readers to explore unconventional
concepts, including, "enter the danger," "ask
the dumb questions," "celebrate your mistakes"
and more. By stripping down the old dogma associated with
client service, this book encourages readers to "get
naked" and open themselves to a real and rewarding
path to working with others.
Lencioni helped pioneer the business fiction style with
his engaging storylines and compelling models. In Getting
Naked, the fiction is centered around a consulting firm
somewhat similar to his own; however, the model is applicable
to all service providers from consultants, to financial
planners to sales organizations.
For over a decade, Patrick Lencioni has developed his models
while out in the field speaking and consulting to a wide
range of organizations, including Southwest Airlines, State
Farm, Chick-fil-A, The World Business Forum and more. While
his previous best-sellers have tackled organizational health
topics such as teamwork (The Five Dysfunctions of a Team)
and job fulfillment (The Three Signs of a Miserable Job),
Getting Naked addresses the critical role of client service
and provides readers with a specific plan for success that
can quickly impact the bottom line.