The 21st century society will live, think, and act differently from the aggressive, egotistical population a century before. Underpinned by a new morality and social consensus, conspicuous consumption will be replaced by a much more considered buying process. The new breed of 21st century "post-consumers" will want what is best for themselves, but not at the cost of others. Several factors are combining to create a new post-consumer society which is less homogenous, creating a more difficult environment in which to build and sustain global brands.

The Age of Selfish Altruism: Why New Values Are Killing Consumerism elucidates the major changes and emerging attitudes towards business and social mores, providing an important roadmap for marketers who need to understand the evolving needs of their target audiences.

Author Alan Fairnington has been a close observer of consumer trends and attitudes. Having worked as a management consultant and as a director of one of the world's largest advertising agencies, the author distills the big demographical and attitudinal changes that are set to shape the 21st century. This book demonstrates how these changes will combine and overlap to create a neoteric lifestyle and consumer behavior - ramifications which all businesses and governments should ruminate about.

Companies will need to radically evolve the way they are organized. Old manufacturing methodology will need to be cast aside along with stereotyped marketing techniques and traditional sales structures. Most importantly, marketers will be forced to address the new values and morals of the 21st century consumer, or face obsolescence.

This will be a powerful, thought-provoking book offering practicing marketers, retailers, businesses and the general reader an entertaining and highly readable forecast of the future of consumerism as well as trends and developments in the 21st century that will fundamentally change the way we live.

With nearly three million books sold, best-selling author Patrick Lencioni has finally turned his attention toward his own craft-consulting and client service-in his new book, Getting Naked: a Business Fable about Shedding the Three Fears that Sabotage Client Loyalty.

Getting Naked reveals some simple, yet counterintuitive concepts that have given Lencioni's company a fiercely loyal client base, a key advantage over larger, more well-know firms. In the book, Lencioni urges readers to explore unconventional concepts, including, "enter the danger," "ask the dumb questions," "celebrate your mistakes" and more. By stripping down the old dogma associated with client service, this book encourages readers to "get naked" and open themselves to a real and rewarding path to working with others.

Lencioni helped pioneer the business fiction style with his engaging storylines and compelling models. In Getting Naked, the fiction is centered around a consulting firm somewhat similar to his own; however, the model is applicable to all service providers from consultants, to financial planners to sales organizations.

For over a decade, Patrick Lencioni has developed his models while out in the field speaking and consulting to a wide range of organizations, including Southwest Airlines, State Farm, Chick-fil-A, The World Business Forum and more. While his previous best-sellers have tackled organizational health topics such as teamwork (The Five Dysfunctions of a Team) and job fulfillment (The Three Signs of a Miserable Job), Getting Naked addresses the critical role of client service and provides readers with a specific plan for success that can quickly impact the bottom line.