As China's economy surges ahead, the growing urban-affluent segment is luring luxury goods providers worldwide. It is currently the world's third largest consumer of luxury goods, just next to Japan and the USA, accounting for 12% in luxury consumer goods sales worldwide, up from a mere 1% just five years ago. The Chinese luxury market at present generates more than US$2 billion in sales per year and is expected to grow 10 percent annually until 2015, when sales are expected to exceed US$11.5 billion. By 2010, the country is expected to have 250 million consumers who can afford luxury products. Fast-rising disposable incomes of the Chinese have and will continue to fuel this increasing appetite for riches - with the world's top brands jumping in to make the most of the opportunity.

Luxury China: Market Opportunities and Potential hones in on the prospects for luxury brands in China, and provides insights on this luxury market and gives advice on how to best exploit its tremendous potential. This comprehensive and practical guide addresses key issues such as the size of the Chinese luxury market, Chinese luxury consumer behavior and their preferences, critical on-the-ground issues such as market entrance strategies, elective retailing, successful communication and advertising strategies, and the pertinent topic of effective campaigns against counterfeits in China.

Illustrated with concrete business cases in different product categories such as high fashion, leather goods, watches, spirits and wines, decoration and table wares, Luxury China analyzes the current market and its evolution in the future. It will also serve as a detailed bench mark for marketers and managers to check against their current situation and devise their next step action plan for further market expansion.

Luxury China will be a useful reference tool for practitioners and students interested in luxury brand management, and an insightful read for anyone fascinated with the flourishing Chinese luxury market.

India is a land of contradictions - while approximately half of its people are illiterate, the country houses the world's second largest pool of trained scientists and engineers. Against a backdrop of an evolving democracy and growing economy, per capita income is increasing and an ever-growing youth majority is looking for ways to achieve their material aspirations. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market.

The new book, India by Design: The Pursuit of Luxury & Fashion, addresses the most relevant issues and aspects that affect luxury and fashion in the merging and challenging environment that India is today.

India by Design sets out to look beyond India's luxury market and its high growth potential, and instead scrutinizes it as a country rediscovering its luxury heritage, bringing it into the present and future in a new and uniquely Indian way. Based on a series of interviews with luxury and fashion experts both in India and in Europe, it brings to the subject an insiders' perspective on the workings of the world of luxury and fashion. The authors seek to give readers a broad understanding of the roots of the luxury sector in India at the outset, before exposing them to the details of each topic in a narrative and informative style, providing a conceptual framework of the issues confronting the Indian market. The book also introduces the stepping stones for this industry's future.

A perceptive and comprehensive reference, India by Design throws light on India's rapid development in the branded fashion and luxury goods sectors, and gives the purveyors of luxury and fashion a deeper understanding of India and the complex and ever-evolving market they are seeking to explore.