The power of this new social media tool has not gone unnoticed by savvy marketing departments in top businesses throughout the world. Forward thinking companies such as Whole Foods, JetBlue, and Starbucks have already started implementing Twitter in their brands. Twitter has joined the ranks of Facebook, LinkedIn, and Wikipedia as an essential component of modern day marketing strategies. The importance of tweeting has become apparent - how to use Twitter successfully has not.

TWITTER POWER: How to Dominate Your Market One Tweet at a Time by Joel Comm is the first book devoted exclusively to harnessing the power of Twitter for business. New York Times best-selling author of The AdSense Code, inventor of one of the most popular iPhone applications in the world, and avid Twitter user with over 21,000 followers, Joel Comm is the leading social media expert to explain the fundamentals of Twitter in an easy-to-follow format.

While other marketing books touch upon the subject of Twitter in a chapter or two, TWITTER POWER is the first book devoted exclusively to using Twitter for business. TWITTER POWER helps businesses reap the instant benefits of leveraging this social media phenomenon to reach consumers directly, build a brand, and increase sales. Comm teaches marketers how to integrate Twitter into existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.

Of all the social media marketing tools available, the power of Twitter has yet to be properly harnessed. 20 years ago the most important networking and gossiping was done during business hours around the water cooler. Twitter has become the water cooler of the 21st century, and any business not yet tuned in is overdue to join the conversation. TWITTER POWER is the result of extensive testing and participation in the social networking community, and is an important book for any business that wants to keep up with the social media movement.

The advent of Twitter and other social networking sites, along with the ubiquity of text messaging, have made short-form communication and constant contact an everyday reality. Expressing yourself clearly in short bursts-particularly within Twitter's 140 character limit-takes special writing skill.

In 140 Characters: A Style Guide for the Short Form, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media and text messaging have become an increasingly important avenue for promoting a business, but you have to be able to get your message out in just a few words. 140 Characters is the first writing guide specifically dedicated to communicating with customers, colleagues, and contacts with the succinctness and clarity that the Internet age demands.

What Strunk and White's Elements of Style did for traditional media, 140 Characters does for the social media revolution happening today. Inside, you'll learn all the basics of: