For entrepreneurs, business leaders, and managers who don't have an MBA, Trump University Marketing 101: How to Use the Most Powerful Ideas in Marketing to Get More Customers provides an up-to-date explanation of the best ideas and most effective tactics in marketing. Combining the biggest name in business with lessons from a top marketing professor, Don Sexton, this practical guide covers all the basics of a marketing MBA - without the commitment of so much time and money.

Each short chapter focuses on one key marketing idea and explores it in a straightforward, non-academic way with exercises and examples that show the idea in action. Professor Sexton also includes practical guidelines for making key marketing decisions - using the same formulas major corporations pay top-dollar to have him teach their employees.

With step-by-step instructions and handy worksheets, this guide offers practical marketing help for anyone who wants to increase their sales, profits, cash flow, or ROI. Readers will discover which tactics work and which don't, with real-world guidance from Sexton so that they are able to implement the right tactics in their own business.

Trump University Marketing 101 provides all the information and strategy you need to successfully market your products and services. No matter what you sell or how you sell it - whether you're running a small business or a major corporation - this comprehensive guide explains everything you need to know about modern marketing.