Virtually every business can use social media to increase sales and profits. Learning how to transform your business into a social media-enabled enterprise where customers, employees, and prospects connect, collaborate and champion your products, your services and your way of doing business will take your company to the next level.

Realising that social media is dramatically impacting businesses, customers, and everyone connected to them, Lon Safko and David Brake, the authors of The Social Media Bible: Tactics, Tools, and Strategies for Business Success, have consulted with leading social media experts from companies and consulting firms, as well as New York Times bestselling authors nationwide, to assemble a content-rich social media bible that will help businesses increase revenues, improve profitability, and ensure relevance and competitiveness.

The book outlines just what social media is, and how to harness its power to achieve a measurable competitive advantage in rapidly changing markets. It allows readers to build a functional knowledge base, and tap into the collaborative power of such social media applications as Facebook, Linked In, Twitter, MySpace, Flickr, and YouTube.

The book is part reference, part how-to manual, and part business strategy. Part One introduces you to social media, and gives you a helpful framework, and presents practical and tactical tips for using some of these tools; Part Two introduces you to over 100 social media tools and applications in fifteen different categories, giving you a quick rundown of the features and functions of the tools that should become part of your social media strategy; Finally, Part Three offers mini exercises and assessments to help you conduct a social media audit of your company, your competition, and your customers, so you can craft the perfect strategy for your business.

If you are a corporate enterprise, small business, or nonprofit and want to grow your business, you have to stay connected to your stakeholders. The Social Media Bible will show you how to capture the collective wisdom and viral value of your stakeholders and stay ahead of your competition.